The agreement with Qrate Media (an innovative platform specializing in media curation) represents the first step for Italiaonline in a commercial development plan across European markets through innovative, high-value-added solutions for companies investing in digital campaigns.
In fact, the partnership allows for the integration of Qrate’s media curation solutions with IOL’s digital ecosystem, offering Italian and foreign advertisers new opportunities to maximize their advertising performance and ensure higher traffic quality through advanced technologies and innovative strategies.
Italiaonline will distribute the solution—which rides a highly relevant trend in the adtech sector—to brands and media agencies based in Italy through IOL Advertising; and to clients and media agencies based abroad through Easybid, our international tech division.