Connected TV Own the entire TV experience when it matters most with iOL Advertising’s Connected TV solution. We deliver advertising on Smart TV Home Screens powered by Titan OS and on OEM Fast Channels from leading manufacturers, leveraging first-party data for advanced audience targeting. +50 M Inventory per month +30 Audience segments +100 Fast Channels & Custom Projects HOME SCREEN The Smart TV Home Screen represents the so-called “zero moment of truth” of today’s television experience. It is the audience’s first moment of attention, where brands can engage viewers who are ready to watch content and build awareness from the very beginning of their viewing journey. iOL Advertising enables you to maximize campaign reach through a seamless experience that begins at the very start of the viewer’s TV journey and continues throughout the entire viewing session. The creative displayed on the Home Screen also extends to the Smart TV’s Fast Channels, engaging viewers while they enjoy premium content — the ideal environment for extending your brand storytelling. PREMIUM CONTENTS Our Fast Channels inventory offers a broad range of thematic content available across all platforms powered by Titan OS. A world of premium content opens up to your campaigns: free, live, and thematic channels designed for viewers who love getting a wide choice. In addition, there is the entire Nexo TV ecosystem too: a premium multi-device publishing environment that also enables campaigns to reach Smart TVs running operating systems other than Titan OS. Perfect integration at the heart of entertainment TV experiences built around your brand Advertising presence meets editorial experience A dedicated editorial area, natively integrated into the platform, showcasing a curated selection of content built around themes chosen by the brand. Your brand always takes center stage A fully branded Fast Channel integrated into the platform, featuring the brand’s logo persistently displayed throughout the entire programming schedule. An exclusive, high-impact temporary channel A temporary Fast Channel dedicated to a specific brand or event, featuring tailored content available for the duration of the activation. FIRST PARTY DATA Direct access to exclusive first-party data and insights generated by the Titan OS Smart TV ecosystem enables us to deliver deep, high-quality audience targeting with full contextual control. Based on channels, genres and content preferences Based on viewing and media consumption habits Based on first-party data and ThinkAnalytics insights Send us your request and we’ll get back to you soon. Technology, content and data in one ecosystem.
ASSETS
Smart TV deserves a smart solution.
Home Screen
1st Party Data
Premium Contents
The entry point to the TV customer journey
First touchpoint
Exclusive brand presence
Audio-On
Full-screen experience
Video and "hybrid" creatives
Immersive formats natively integrated into the UI
Native TV interface
FROM HOME SCREEN TO CHANNELS
One creative, double impact.
Fast Channels
Advertising across more than 100 Fast Channels
Free vs "Subscription Fatigue"
Thematic and generation-based channels
High-affinity audiences
100% non-skippable formats
Audio-On
Advanced targeting capabilities
Full-screen impact
Exclusive rights on Nexo and LoveTv Channels
Custom Projects
Branded Room
Branded Channel
Pop-up Channel
Advanced targeting powered by first-party data
Audience Interests
Audience & Media Habits
Socio-Demo & Purchase Intent
Interested in our Connected TV advertising solution?