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Programmatic

Maximize efficiency, automatically.

Plan your online advertising campaigns in Programmatic with iOL Advertising.

advantages

Why choose Programmatic Advertising

With the automated buying and selling of online advertising space, Programmatic Advertising allows you to reach the right target, in the right place, at the right time, eliminating waste and achieving high completion rates.

And with iOL Advertising, you do it with the best possible partner.

Cost reduction

Time savings

Greater transparency

Higher CTRs and conversions

More specific targeting

key points

Why choose Programmatic with iOL Advertising

Audience

We boast the largest web audience in Italy in terms of unique users and page views, with one of the highest coverage rates in the market.

Performance

We reach top Viewability, Reach on Target, and Completion Rate indices, thank to a team dedicated to the achievement of every campaign’s KPIs.

Brand Safety

We protect our clients’ brands: no blind networks, only transparent sites, with a content curation team ensuring only human traffic.

AD Quality

We offer high-quality visibility with as much exclusivity as possible, positioning ad spaces above the fold, maintaining low ad pressure, and avoiding concurrent rich media formats on the same page.

Reliability

We have a DMP platform that collects our users’ behaviours, interests, and needs: our customer base membership, built on 1st party data, contributes to accurate target audience measurement.

our offer

Always open to closing any deal

We manage transactions across all Programmatic buying models, from automated guaranteed deals and audience deals to preferred deals in private marketplaces, and, of course, public or private auctions in real-time bidding.

Programmatic Guaranteed

With Automated Guaranteed deals, we ensure a fixed number of impressions at a set price, with automated request and trafficking processes. We also manage Guaranteed Audience deals in a self-hosted mode, using Italiaonline 1st party data or client data via Trading Desks.

Preferred Deals

To better meet our advertisers’ needs, we pre-negotiate and agree on the price of impressions within a Private Marketplace. Additionally, our deals are first-look, meaning they are trafficked at the same priority level as traditional reservation campaigns.

Real Time Bidding

When a profiled target user connects to one of our properties, a real-time automated auction assigns the impression to the highest bidder for that space and user type. This is how Programmatic Advertising works in its most standard form.

All Our ADV Formats in Programmatic

There are no creative limits: we manage all IAB display formats, native, interstitial, and video in Programmatic advertising, with data-driven solutions based on socio-demographics, behavioral, and contextual data.

High-impact formats

Display

Online Video & Connected TV

Native Advertising

SEE PROGRAMMATIC ADV FORMATS

Fancy doing Programmatic Advertising on our inventory?

Send us your request by filling out the form and we’ll get back to you soon

contact us

or call the toll free phone number 800 011 411

In preparation for a potential future partnership between us, we kindly ask you to answer a few questions to help us gain an initial understanding of your solution.

take the survey