To inspire means leading to discovery
- Dedicated editorial plan
- Personalized, high-value content
content Grow your business with the right content marketing strategy: iOL Advertising will craft a winning cross-platform plan for you. CONTENT MARKETING Everyone knows it, but as the Romans said, repetita iuvant: content is key to building a strong relationship with customers. That’s why every brand needs a clear content marketing strategy. In this regard, we stand out as the best case in the Italian publishing landscape. Our Content offer applies the funnel model to a cross-platform approach, further enhanced by our powerful combination of Reach and Data. When creating content, we always ensure brands achieve a premium positioning while preserving their brand safety. We place the end user at the heart of everything, providing accurate information through storytelling that seamlessly guides them from inspiration to transaction. CONTENT FUNNEL To inform means sparking engagement To activate means guiding towards purchase CONTENT FORMATS Discover the different types of content ads we create across our properties Explicitly promotional branded content Domination Display Ads and two external links Direct involvement of the client in the message Informative content or interviews Promotional content, informative articles, and purchase suggestions Links to Content Promo or external links Articles to boost SEO and capture the audience on brand-relevant topics Do_follow links Enriching articles with multimedia content Videos, live events, long-form content, podcast, and infographics Social amplification of the Content project Sponsored posts on iOL social profiles, custom creatives, and traffic boosting Send us your request by filling out the form and we’ll get back to you soon or call the toll free phone number 800 011 411
When matters are what really matter
Content is king
We turn visitors into customers
Our content advertising solutions
Content Promo
Content PR
Content Commerce
Content Link
Content Multimedia
Content Social
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