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Viewability

Make a great impression

Be sure your ads are seen with some of the highest viewability rates in the Italian advertising market.

THE MOST CRUCIAL KPI

More visibility means more clicks

Viewability measures how visible an impression is: the more visible a format, the more likely it is to be clicked, and thus, the more valuable it becomes to the advertiser. But visibility isn’t influenced solely by position; factors such as the device used, the ad format, and the loading speed of the banner also play significant roles.

In advertising measurement, viewability is therefore a crucial factor. Our video and display formats ensure high viewability levels, surpassing market benchmarks. At iOL Advertising, we are constantly optimizing this metric across all formats.

Explore our ADV Formats

Check out all the ad formats available with iOL Advertising, complete with technical specifications.

SEE ADV FORMATS

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