Hyperlocal Reach your local audience with our geotargeted Hyperlocal solutions, tailored to your communication goals. For each campaign, we define the most suitable strategy to adopt during the various stages of user engagement, selecting the right targeting mix of mobile Hyperlocal solutions. To reach users within specific geographic areas To reach users based on their usual journeys and online habits To reconnect with users who have previously been reached Want to boost in-store purchases? With our Drive to Store strategy, you attract potential customers located in specific geographic areas to your store by reaching them on their smartphones with Proximity planning. Target users near your own venues, ranging from few meters to neighbourhoods, ZIP codes, cities, counties, regions, and customized aggregates. Target users near your competitors’ stores. Target users near points of interest such as stadiums, stations, universities, shopping centres, hospitals, attractions, etc. Target users around event venues such as tours, concerts, sports events, fairs, exhibitions, etc. To identify areas with the highest potential for target users, we conduct pre-campaign Location Intelligence analysis. We then perform post-campaign Footfall Analysis to assess effectiveness: we measure the target users who, after being exposed to the ad, were actually detected near one or more stores (Visit Rate). Do you want people in your local area to visit your website, e-commerce platform, or a contact landing page? Drive to Digital is the right strategy, because it maximizes Geo-Behavioural profiling to capture high-potential audiences and direct them to your various online touchpoints. It turns out to be particularly effective for: Converting in-store shoppers to e-commerce buyers Promoting online offers and promotions Stimolare interazioni e raccogliere lead in landing page Is your goal to increase your brand’s popularity within a specific region? With the Branding & Engagement strategy, we maximize the Geo-Retargeting phase to reach users at strategic moments through high-impact campaigns. This way, you can: Promote and strengthen your brand locally Increase engagement with creative variations Reach your audience during peak receptivity (e.g. sofa time) Send us your request by filling out the form and we’ll get back to you soon or call our toll-free number 800 011 411 Seize the moment,
target locally. TARGETING MIX
The right approach for any situation
Proximity
Geo-Behavioural
Geo-Retargeting
(re-engagement) DRIVE TO STORE
Bring potential customers to your stores
Near Stores
Near Competitors
Around Points of Interest
Around Events
DRIVE TO STORE / ANALYSIS
Location Intelligence & Footfall Analysis
DRIVE TO DIGITAL
Bring your target audience to your digital touchpoints
BRANDING & ENGAGEMENT
Make your brand stand out in your local area
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Explore all the Hyperlocal ADV formats available through iOL Advertising, including their technical specifications.
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