iOL Advertising and Selex have signed a strategic partnership in the Retail Media sector: the Italiaonline's advertising agency becomes the exclusive agent for Selex's entire network of physical and digital touchpoints in Italy. The agreement specifically targets extra-sector sector (brands outside of large-scale retail), offering

The strategic synergy between Italiaonline and QRate Media grows. The partnership, launched in 2025, continues to drive growth abroad thanks to the integration of Italiaonline's digital ecosystem and QRate's innovative media curation technology, which enables brands and advertisers to offer more high-performance and technologically advanced

Italiaonline is accelerating its presence in the Connected TV (CTV) sector thanks to an exclusive partnership with Titan OS. The agreement entrusts IOL Advertising with the management and sale of advertising space in Italy for the independent operating system that powers Smart TVs of brands

On March 24, at the Teatro Gerolamo took place the first event by DiLei TakeCare, the editorial magazine dedicated to 360° female wellness. The event, titled “Take Care of Yourself, at All Ages,” engaged partners, clients, and experts in an open dialogue about the health

On Thursday, January 29, at the IAB MIXX Awards ceremony in Milan (IAB Italia's award program celebrating the year's best digital advertising campaigns), Italiaonline celebrated an exceptional success, winning two projects out of two nominations. The Finish Ultimate campaign won the gold medal in the

In an fragmented advertising market where visibility no longer guarantees impact, IAB Italia's "Attention Metrics" White Paper attempts to analyze the evolution of KPIs toward measuring actual attention. In this context, in partnership with Lumen Research, we provided empirical evidence of the effectiveness of our

Nexo Studios expands its FAST offering with two new thematic channels:: Christmas Time and Top Serie – Elisa di Rivombrosa. The goal is clear: to offer well-defined content. Christmas Time brings together movies and programs dedicated to the holiday season for the whole family. r

November in Milan means Intersections, the landmark event by IAB Italia dedicated to marketing, communication, creativity, and technology. Once again this year, Italiaonline was a platinum sponsor, with our logo clearly visible on the badges of thousands of participants. On November 5, we recorded a

In the digital landscape, effective advertising is measured not only in terms of visibility, but above all in the ability to generate attention and real engagement. iOL Advertising, to this end, offers creative solutions designed to create memorable experiences, maximize engagement, and achieve tangible results.

Danone Italia planned a campaign for the medical nutrition brand Nutricia, relying on Fanplayr technology — distributed exclusively by Italiaonline. In just three months, the e-commerce site achieved tangible results: -6% reduction in cart abandonment and +14% in average order value. The strategy was based on