Our formats stand out for their high level of attention: viewers can’t help but notice them.
Attention Maximize attention and memorability with iOL Advertising’s top-tier Attention Metrics. Attention Metrics are becoming increasingly vital in planning, now standing alongside the most recognized standard indicators. They represent a strategic focal point for all market players, including advertisers, publishers, and media agencies. Attention is crucial because it measures how effectively an ad captures users’ interest and engages them. In other words, it tells us whether your ad is genuinely grabbing the attention of the desired audience. LEADING THE MARKET How can we concretely demonstrate the impact of our ad formats in terms of attention? We commissioned a study from Lumen Research, a globally renowned institute for its expertise in attention analysis, to measure the level of attention generated by our ad formats. The results show that iOL Advertising formats achieve significantly higher levels of Attention, Memorability, and Purchase Intent compared to the market. iOL Advertising Formats’ Attention According to Lumen Research Source: Lumen Research for Attention Italiaonline study, November 2023. Our research with Italiaonline has highlighted how quality inventory can deliver both attention and results for brands. This study is a benchmark demonstrating how publishers can achieve better results for advertisers while also providing a better user experience, with Italiaonline leading the way. OUR WINNING MIX With our deep first-party data — spanning socio-demographic, behavioural, and semantic insights — we connect every brand to its target audience with advanced data-driven solutions. Send us your request by filling out the form and we’ll get back to you soon or call the toll free phone number 800 011 411 Stand out and
be remembered THE NEW IMPERATIVE
What truly matters is capturing attention.
When it comes to attention, there’s no comparison.
Amelia Wallis
Lead Attention Consultant LUMEN RESEARCH
How we create Attention
Explore our ADV Formats
Discover all the ADV formats available with iOL Advertising, complete with technical specifications.
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