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performance

Results that pay off

Invest with iOL Advertising in performance-driven advertising campaigns, including Display, Native Advertising and DEM.

PERFORMANCE MEDIA MIX

The most suitable strategy for your goal

Based on campaign KPIs, we build the most effective media strategy focused on Performance.

Display Advertising

Native Advertising

Direct Email Marketing

DISPLAY ADVERTISING

Formats that deliver

To optimize your advertising investment, choose a multi-format standard display plan at CPC: you will gain access to a vast, profileable inventory thanks to first-party data and always keep campaign performance under control, with the guarantee of paying only for the clicks actually generated.

CPC MULTISIZE

NATIVE ADVERTISING

Native, Performance & Innovation.

iOL ADVERTISING & MGID

Technology, Widget
& Clusters

With over 15 years of experience, MGID ranks among the top three global players in Native Advertising, with a continuously expanding network both in Italy and internationally, and proprietary technology based on behavioural and contextual matching of the advertising message.

All of this is achieved through a Recommendation Widget integrated into the editorial structure: a form of native advertising where an ad link is displayed as a recommended content by the publisher.

Through MGID’s Widget, we can execute plans using Italiaonline’s first-party data and activate over 150 pre-configured IAB clusters or create custom ones tailored to specific needs.

Mgid

ITALY

Unique Users/Month
26.4
MILLION
Page Views/Month
1.1
BILLION

WORLDWIDE

Unique Users/Month
1.1
BILLION
Page Views/Month
89.4
BILLION

DEM

Maximize your ROI

Leveraging our customer base of email accounts, and thus highly personalized profiling, allows us to offer performance plans optimized for your return on investment.

Proprietary database

@Libero @Virgilio

 

Personalized profiling

Socio-demographic, behaviour, interests

Performance planning

Socio-demo, comportamento, interessi

Our formats for your performance

Explore our ADV formats for Performance solutions, complete with technical specifications.

see adv formats

Interested in our Performance advertising solutions?

Send us your request by filling out the form and we’ll get back to you soon

contact us

or call our toll-free number 800 011 411