The Native Mail Cross mobile format is a product made up of 2 formats: Slink and Native App provided by Italiaonline. It is possible to manage the creatives with a single tracking or with two separate trackings: one for the Slink and one for the Native App Click to Site. In both cases, specify in the emails if there are one or two and which creativity you want to associate them with. Native Mail Cross
All urls, redirects and tracking must be provided in https. Any materials NOT https will be excluded from the delivery.
Send the creatives by email to traffic@adv.italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the emails, indicate the order ID and description (Ex: LB_012345 – Advertiser name Product name Month/Year); in the absence of the order ID, indicate the description (see details in the creativity policy).Available On
Slink spcifications
Image format
PNG, GIF
Image 1
(rectangular format)Minimum size 1200×627
Image 2
(square format)128×128
Maximum image weight
1) Desktop: 200 KB
2) Mobile: 12 KB 25 characters including spaces
Title
30 characters including spaces
Text
70 characters including spaces (the use of words in UPPERCASE is not permitted)
Button
(only for desktop)View/Install/Download
Redirect
No: the format is managed directly by Italiaonline
Advertiser
Max 25 characters
Native App Click to site spcifications
Headline
Refers to the product name (maximum 25 characters)
Body
Refers to the text of the advertisement (maximum 50 characters)
Logo
GIF, JPEG, PNG (the images must not have transparency but a flat colored background)
Logo size
128×128 px
Maximum Weight Icon in the App
25 KB
Call to Action
See
Redirect
No: the format is managed directly by Italiaonline.
Advertiser
Max 25 characters
Tracking
Libero Mail, Libero Mail App, Virgilio Mail, Virgilio Mail App