This year as well, Virgilio Sport was a partner of the Social Football Summit, the only international B2B event in Italy dedicated to the football industry, held inside Rome’s Stadio Olimpico on November 19 and 20.
For the occasion, Italiaonline was present with a stand dedicated to its sports news brand to welcome clients, prospects, and collaborators: a space for meeting and discussion.
The second day of the event was further enriched by a masterclass held by our Marketing Director Publishing & ADV, Domenico Pascuzzi, titled “Motion & Emotion: How AI is Reinventing Advertising” in the presence of the agency’s clients inside the Italian national football team’s locker room!
During the workshop dedicated to the latest innovations in the field of AI and digital advertising, topics such as audience personas, dynamic creative formats, and hyperlocal planning based on location intelligence were discussed, featuring the presentation of practical applications of this innovative model, which opens new perspectives for more effective and personalized engagement.
