The first edition of Italy’s largest event dedicated to Marketing, Communication, Creativity, and Technology has concluded. Intersections was the place to explore the state and evolution of our industry and understand how to face the challenges of AI-driven transformation.
Italiaonline was present both as a sponsor and with the workshop “Creativity and AI, the power of combinatorial innovation“, led by Marketing Publishing and VAS Director Domenico Pascuzzi and iOL Advertising sales agency Director Massimo Crotti. During the event, the two managers illustrated digital advertising solutions that mix content and creativity with data, which is increasingly a resource at the service of content: a combinatorial innovation that combines the human touch with the use of AI.
This opportunity was made possible thanks to the combination of Italiaonline’s technological DNA and its creative hub, capable of managing every phase of the advertising process, from the brief to the final output.