Italiaonline is enriching its advertising ecosystem with a new Retail Media offering, designed to provide advertisers with advanced targeting and campaign personalization tools. At the heart of this solution is transactional data, i.e. information on consumer purchases collected from both digital channels (e-commerce, apps) and physical stores (loyalty cards). Thanks to its collaboration with ReStore, a partner specializing in e-commerce for large-scale retail trade (GDO), Italiaonline integrates this purchasing data with its own first-party data and premium advertising inventory, creating a unique ecosystem that allows advertisers to activate campaigns based on consumer preferences and purchasing habits, develop engagement strategies, and reach consumers at key moments in their shopping journey.
The offering includes the use of high-impact video and display formats, designed to capture attention and engage audiences in a dynamic and engaging way. It represents an additional strategic lever alongside hyperlocal and Fanplayr solutions, allowing advertisers to amplify the effectiveness of their advertising campaigns and reach consumers even more effectively.