Formats designed to stand out when it matters most Discover our solution A data activation layer that turns every signal into scalable, addressable reach Discover our solutions A cross-screen video strategy designed for reach and efficiency Discover our solution Storytelling that builds connections and lasting relationships Discover our solutions Technology that turns data into results Discover our solution Quality reach at scale Discover our solutions With iOL Advertising’s above-average Reach on Target rates, you can be sure to reach exactly the audience you’re pursuing. iOL Advertising provides ad formats with Viewability rates among the highest in the Italian digital advertising market. Our formats catch significantly more attention than others, as revealed by a Lumen Research study. With iOL Advertising, your ads always appear on reputable and trustworthy websites only. Check them all in our full inventory URL list. Send us your request and we’ll get back to you soon. Our Offering
An integrated ecosystem of solutions
Explore iOL Advertising‘s portfolio of advertising solutions, designed to support your brand across the entire media journey and backed by performance metrics among the strongest in the Italian market.
IMPACT
Creative Advertising
High-impact: full-screen presence
Interactive: turning users into active participants
Experiential: putting your brand at the heart of the UX
Measurable: tracking campaign effectiveness
SIGNAL
Data & Retail Media
First-party data ecosystem
Connecting audiences, interests and location
On-site and off-site Retail Media solutions
Sell-out analysis
STREAM
CTV & Video Strategy
Integrated CTV ecosystem combining technology, data and content.
Data and insights from Smart TV operating systems
Tailor-made CTV campaigns for brands
Premium inventory and targeted audiences
PULSE
Brand Experiences
Premium inventory across authoritative magazines and editorial websites
Branded content, multimedia and social media
Events, sponsorships and editorial coverage
Tailor-made projects, from insights to activation
CONNECT
Performance
Qualified traffic and optimized performance
Data & AI-powered native ads and recommendations
Real-time personalization
Email marketing
AMPLIFY
Programmatic Curation
An ecosystem of premium digital touchpoints
A single point of access, with no limits or barriers
Global premium audiences, local precision
Cross-market planning with global partners
Metriche
Reach on Target
Make an impression right on your target
Viewability
More exposure means more clicks
Attention
Be the most attention-getting
brand safety
Transparency and care for your brand
Interested in our advertising solutions?
Target accurately
Maximize Exposure
Stand out