Skip links


italian specs

The format, delivered by Italiaonline, is made up of a single entirely clickable creativity.
The Skin is delivered by a proprietary template, which moves the mobile side columns, adapting the creativity to the structure of the site and the resolution of the user monitor.
All urls, redirect and tracking, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).


Available on

Libero Home Page, Libero Tecnologia, Virgilio Home Page, Virgilio Local, Virgilio Motori, Virgilio Notizie, Virgilio Sport, Virgilio Video, Buonissimo, DiLei, DiLei Girlz, QuiFinanza, PagineBianche, SiViaggia, Supereva, TuttoCittà, 3Bmeteo, DireDonna, GravidanzaOnLine


Format GIF (no animated Gif ), JPEG
Size 1920 x at least 600 px
Maximum weight 300 KB
Redirect No: the format is delivered by Italiaonline.
Background Provide the hexadecimal color, costumer’s choice, to connect the creative with the page background.  Fade creativity towards the chosen colour, along the side bands.
Graphic elements It is important not to use graphic elements in continuity, between the movable side areas and the fixed upper area (including gradients).

Link and tracking (static and dynamic formats)

URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Tracking – Click count
Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count
Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).


See all ADV formats