Placeholder Dynamic CPC is a product composed of 2 formats: Sponsored Card and Login Responsive. Link The URL must be provided separately to Italiaonline. Each creative must have only one URL associated with it and only the campaign destination URL. Click Count Tracking For click tracking you can provide clickcommands (tracking URLs). Impression Count Tracking Tracking for impressions is allowed. Conversion/Lead Count Tracking For the optimization of campaigns with CPA and/or CPL objectives, a different sensor code (tracking pixel) will be created for each customer at the start of the campaign, which must be inserted on all pages of the site for the correct tracking of conversions and leads. Placeholder DYNAMIC CPC
All URLs, redirects and tracking must be provided in https. Any NON-https materials will be excluded from delivery.
Send the creativity by email to performance@italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the emails, indicate order ID and description (Ex: LB_012345 – Advertiser name Product name Month/Year); if the order ID is missing, indicate the description (see details in the creativity policy).Available on
Link and Tracking
For advertisers who use Google CM360 (doubleclick) as a tracking service, a guide is available for the correct construction of the URL at this link: https://docs.google.com/document/d/1MgRGeav0M2xiom9xVpURuKyWPbj6VVzWOwZ1wIilCRs/edit#heading=h.86ost3d9ckqz
Libero, Virgilio