All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published. 1) Produce banner assets Interstitial Video: Use InterstitialVideo.zip file – Video is autoplayed with audio off, Ad will close at video end. Interstitial Responsive – No Video: Use InterstitialNoVideo.zip file – Interstitial will show images according to user display dimension. No video required. Note: all Interstitial templates include a countdown and close button. Interstitial Responsive – No Video: Creative assets are located in ‘▸ panels ▸ default ▸ images’ folder, make sure to replace assets with same Note: Our templates support retina displays: you can use 1X, 2X or 3X images. (e.g. for 640×960 background image you can choose between: 640x960px (1X) image, 1280x1920px (2X) image or a 1920x2880px (3X) image.) TEST your Interstitial in local: Note: Interstitial is a responsive format so make sure everything looks fine resizing browser window to emulate different users’ monitor. 2) Create an Interstitial Ad: Blank Ad 3) Ads delive, Q&A – From the main menu, select Creative > Ads. Link You can provide a URL or a phone number (with Click to Call functionality). The URL or telephone number must be provided separately to Italiaonline: they must not be inserted or modified in the creative. Only one URL or phone number should be associated with each creative. Send Italiaonline a link with a domain (eg: http://advertising.italiaonline.it …) or an equivalent click command, not an IP address (eg: http://123.156.789 …). The telephone number must be provided including the prefix and without spaces or punctuation: eg: 0229047001. Only national calls to landline or mobile numbers are allowed and therefore it is not necessary to indicate the international prefix (+39 or 0039). Value-added numbers/premium services with surcharge are not permitted (e.g. 892 – 894 – 895 – 899 – etc.). Tracking – Click count Optional: provide a click command that tracks the landing page, in the manner required by the third-party service used. Tracking – Impression count Optional: provide a tracking pixel in the manner required by the third-party service used. Only tracking pixels with HTTPS protocol will be accepted (all elements of the creative must be called in secure mode). Mobile Interstitial
The format is delivered in Redirect by third-party services. Italiaonline uses Sizmek (ex MediaMind) as service.
Send creativities by email to Sizmek, with traffico@adv.italiaonline.it and Italiaonline Sales Account in copy, at least 3 working days before publication. In the subject of the email, include the order ID and description (Ex: LB_012345 – Advertiser name Product name Month/Year); in the absence of the order ID, provide the description (see details in the creativity policy).Available On
Specifications
Choose your template version:
Replace template files with your campaign assets:
Intersititial Video: Replace ‘▸ panels ▸ default ▸ videos ▸ video.mp4’ file with your campaign video. Recommended video specs: 728×410 MP4 H.264, Max bitrate 1500kbps, max size 3MB.
dimensions/name as template ones. Our responsive template just requires 4 images: 640×960, 960×640, 576×1024, 1024×576.
Open ‘▸ panels ▸ default ▸ index.html’ file in your browser and check your creative format before upload to Sizmek platform.
– Select your Ad and click on Copy IDs. This will copy Ad ID to the clipboard.
– Send Ad ID to it-cs@sizmek.comLink and tracking
Libero Home Page, Libero Tecnologia, Virgilio Motori, Virgilio Notizie, Buonissimo, QuiFinanza, SiViaggia, Supereva, 3Bmeteo