DEM
DEM Italiaonline can be sent in 2 formats: HTML and GIF/JPG format.
All the creativities, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to advops@italiaonline.it with reference to Italiaonline Sales Account in copy, at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
DEM categories
Sponsored MAIL: the sponsored Mail will be highlighted only in the “Inbox” tab
Sponsored OFFERS: the sponsored Mail will be displayed only in the “Offers” tab ((not available for DEM Tiscali)
General information
| Redirect |
Not allowed |
| Object |
Plain text, maximum 45 characters long including spaces. |
| Sender |
Please provide an alternate alias for the sender, maximum length of 25 characters including spaces, which identifies the advertisement and/or the brand advertiser |
HTML DEM specifications
| Format |
A *.html or *.htm file (not supported dynamic formats such as .asp, .net, .php, etc.) containing the text of the DEM and including any tracking codes. |
| Images (mandatory) |
The images in JPG, GIF, PNG format must be recalled directly in HTML with absolute path in secure protocol (https) |
| Maximum weight HTML + images |
100 KB |
| CSS (stylesheets) |
The use of CSS is not allowed due to security policies: the webmail changes styles or automatically ignores CSS. |
| Inline styles |
It’s possible to use inline styles within individual HTML elements. |
| Recommended background |
We recommend the use of white background even if it’s possible to use the HTML colored background. |
| TAG not allowed |
striped_HTML_tag=3D | ilayer…/ilayer | iframe…/iframe | script…/script | app=…/app | sound…/sound | bsound…/bsound | frameset…/frameset | frame…/frame | base…/base | embed…/embed | javascript | bgsound…/bgsound | form…/form |
GIF/JPG DEM specifications
| File format |
GIF, JPG |
| Number of images |
Send just 1 image (multiple images not allowed). |
| Maximum weight |
100 KB |
| Maximum size |
Width 600 px (recommended 400/450 px) |
| Link |
Provide the complete URL (see paragraph “Link and tracking” below) |
| Link to mapped image |
It’s possible to send DEM with mapped images (image with different clickable areas): that kind of DEM are sent in HTML format (see HTML DEM specifications above) with links and tracking included (see paragraph “Link and tracking” below). |
Link and tracking
Link
Links must always be included in HTML files, and have a maximum length of 255 characters. All links must be made up of a domain (eg: http://adv.italiaonline.it …) or a click command equivalent: no IP address (eg http: //123.156.789 …).
Tracking – Click count
Optional: it must always be included in the HTML. In case of DEM to the CPC, the count of the final click will be communicated to the customer 7 days after sending, through the official report signed and accredited by ContactLab provider. The report will contain information related to the shipment (Mail sent, Mail delivered, Click, Openings), and a specific detail of the clicks on the links in the DEM. For a correct count of clicks and impressions, must be replaced the anti-caching parameter [timestamp] with distinctive Italiaonline primary key <%${ecm:random(1,1000000000)}%> ecm:process=”false”.
Example
For Libero/Virgilio:
<IMG SRC=”https://…….;ord=<%${ecm:random(1, 1000000000)}%>;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755}?” BORDER=”0″ HEIGHT=”1″ WIDTH=”1″ ALT=”Advertisement” ecm:process=”false”/>
For Tiscali:
<img src=https://track.adform.net/adfserve/?bn=43425273;1x1inv=1;srctype=3;ord=%%cid%% border=”0″ width=”1″ height=”1″/>
Tracking – Impression count
Optional, in the case must always be included in the HTML. In the specific case of DEM to the CPC, to have a correct count of clicks and impressions, it is necessary to replace the anti-caching parameter with distinctive Italiaonline primary key <%${ecm:random(1,1000000000)}%> ecm:process=”false” for Libero e Virgilio DEM and %%cid%% for Tiscali DEM.
Example
For Libero/Virgilio DEM:
<IMG SRC=”https://…….;ord=<%${ecm:random(1, 1000000000)}%>;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755}?” BORDER=”0″ HEIGHT=”1″ WIDTH=”1″ ALT=”Advertisement” ecm:process=”false”/>
For Tiscali DEM:
<img src=https://track.adform.net/adfserve/?bn=43425273;1x1inv=1;srctype=3;ord=%%cid%% border=”0″ width=”1″ height=”1″/>
Optimization and visualization
DEM sent by Italiaonline are optimized for proper viewing on webmails (Libero.it , Virgilio.it and Tiscali.it) with Internet Explorer 7 or higher versions, or via the main e-mail clients.
