CPM Multisize
The CPC Multisize O&O format mixes IAB Standard display formats and IOL proprietary Native formats.
All URLs, redirects and tracking must be provided in https. Any NON-https materials will be excluded from delivery.
Send the creatives via mail to traffico@adv.italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the email, indicate the order ID and description (Ex: LB_012345 – Advertiser Name Product Name Month/Year); in the absence of the order ID, indicate the description (see details in the creativity policy).
Formati: Display IAB standard formats
The mix includes 6 standard IAB display formats, of which at least 3 are mandatory. Italiaonline recommends producing all of them or alternatively the minimum set of those that offer the best performance: 300×250, 728×90, 300×600.
For campaigns that involve the alternation of multiple creative subjects, it is necessary that all Display formats are managed in separate redirects for size and audience.
| Leaderboard |
728×90 px |
| Medium Rectangle |
300×250 px |
| Half Page |
300×600 px |
| Masthead |
970×250 px |
| Mobile Banner |
320×50 px |
| Mobile Masthead |
320×100 px |
Specifications of Display IAB standard formats
| File type |
GIF, JPEG (in case of single-subject creativity) |
| Loop |
max 30” |
| Maximum weight |
40 kb |
| Redirect |
Yes, tags Js in https (mandatory in case of multi-subject campaigns) |
Redirect
Third Party Tags
Provide third party tags in iframes or javascript tags, with HTTPS protocol.
Third Party Creatives
You can modify the Third Party side creatives upon request.
Third Party Animation Duration
The animation of the ads must not exceed 30 seconds. After that they must be completely still. There can then be another 4 minutes of animation, but only if started (by clicking) by the customer.
Links
Each creative must have only one URL associated with it and only the final URL.
Link and Tracking
Link
The URL must be provided separately to Italiaonline. Each creative must be associated with only one URL and only the final URL, redirected URLs are not accepted. Send Italiaonline a link with a domain (e.g.: https://www.italiaonline.it …).
Click Count Tracking
To track clicks, you can use third-party tags, following the instructions in the Redirect chapter, or alternatively you can provide clickcommand (tracking URL)
Impression Count Tracking
Tracking for impressions is allowed.
