The Branded Room consists of:
- Slider HP
- Big banner (Floating banner)
- Intro overlay
- DEM
- Background (Static or video)
- Video contenut (not required)
Send the creatives by email to TerzePartiPublishing@italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the emails, indicate the order ID and description (Ex: LB_012345 – Advertiser name Product name Month/Year); in the absence of the order ID, indicate the description. For details on the disclaimer, refer to the “Approval and responsibility” section of the creativity policy.
Slider HP
| Format |
Static jpg/png |
| DSize |
2000×500 px (4:1) |
| Weight max |
No limit, the images will be automatically adapted by the system. |
| Notes |
Please do not place relevant content below the red areas. A dark filter will be added automatically by the system. Please download the PSD template. |
PSD
Slider HP
| Format |
Static jpg/png |
| Size |
1920×1080 px (16:9) |
| Weight max |
No limit, the images will be automatically adapted by the system. |
| Notes |
Please download the PSD template |
PSD
Big banner (Floating banner)
| Format |
Static jpg/png |
| Size |
1920×320 px |
| Weight max |
No limit, the images will be automatically adapted by the system |
| Notes |
The contents inside the safe area will be visible from the mobile phone. Please download the PSD template |
PSD
Intro Overlay
| Format video |
MP4 |
| Video size |
16:9 a 1920×1080 (full HD) in h264 a 20-30 mbps |
| Weight max |
20Mb |
| Maximum Duration |
30 seconds |
| Audio |
AAC at least 192 kbps |
| Subtitles |
Bottom max height 200px (if present) |
| Frame Rate |
Original content (23.976fps or 25fps) without duplication of frames (if possible) |
| Redirect |
Optional: the format can be supplied by Italiaonline or by third parties.
TAG: VAST Standard 3.0 (no VPAID). Only URL redirects with HTTPS protocol will be accepted (all elements of the redirect creative must be invoked in secure mode)
AUDIO: It must not be managed within the creative, because it will be managed directly by the Chili player.
DURATION: Maximum video duration 30 seconds, no interactions are expected.
CREATIVITY ROTATION: It is possible to provide up to 3 rotating creatives (videos) associated with the same tag. |
DEM
| Format |
Provide only one JPG or PNG image |
| Size |
Width 600px/Length 885px |
| Weight max |
500 KB |
| Object |
Text with a max length of 45 characters including spaces |
| PreHeader |
Max 35 characters including spaces |
| Title |
Max 50 characters including spaces |
| Copy |
Max 202 characters including spaces |
Background
| Format video |
Mp4 |
| Size video |
1920×1080 px (16:9) |
| Max duration |
15 seconds |
| Audio |
There are no specific indications |
| Subtitles |
No |
| Text |
2 lines of text for the title and 4 lines for the description (three dots appear if the texts go beyond the indicated lines).
- Title = max. 40 characters (including spaces)
- Description = max. 140 characters (including spaces)
|
| Frame Rate |
Original of the content |
PSD
Link and Tracking
Tracking for counting clicks and impressions is not permitted for Slider HP and Floating Banner.
Link
The URL must be provided separately to Italiaonline. Only one URL should be associated with each creative. Send Italiaonline a link with a domain (eg: http://www.italiaonline.it) or an equivalent click command: not an IP address (eg: http://123.156.789 …).
Click Count Tracking
Optional: Provide a click command that tracks the landing page.
Impression Count Tracking
Optional: Provide a tracking pixel. Only tracking pixels with HTTPS protocol will be accepted (all elements of the creative must be retrieved in secure mode).
Tracking Research institutes
We accept integrative tracking from Research Institutes (e.g. Nielsen, Moat, comScore) only upon request for certification (10 days in advance).
Creativity supplied by Italiaonline
The tracking must be provided as an HTTPS URL (all redirect elements must be invoked securely).
Creativity delivered in Redirect
Tracking must be configured with VAST HTTPS container tags (HTML5 VPAID Wrapper) / 3rd party creatives. Third-party original tag in HTTPS cannot serve VPAID, only VAST.
