Special Brand Header - IOL Advertising

Special Brand Header

Description

All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
It’s a custom product made up of 4 formatsWallpaper-Special Brand Header, delivered by Italiaonline, and MPU standard (no rich media), delivered in Redirect by third-party services.
The Brand Header changes the standard header of the pages : therefore creativities must be approved by Italiaonline staff before publication.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

Wallpaper-Special Brand Header Specifications

FormatStatic: 4 GIF or 4 JPEG
Size1920 x min 600 px
Maximum weight300 Kb each of them
RedirectNo: the formats are delivered by Italiaonline
Flash/Video compatibilityNo: the formats are not compatible
PositioningLibero's or Virgilio's hp header
Clickable areas- Creativities (excluding the search field, search button and Libero/Virgilio logos)
- Side background of the page

Instruction for the creativities

  • For Libero HP it’s mandatory to provide 4 creativities readjusted for the page at 1.000,1.192, 1.346, 1.556 pixel of width, each of maximum 300kb of weight. For Virgilio HP it’s mandatory to provide only 2 creativities readjusted for the page at 1.000 and 1.192 pixel of width, each of maximum 300kb of weight. The creativities change the standard header of the page. On responsive sites, the creativities will be centered on top of the page.
  • The side background of the page and the areas of creativities not employable by the subject must have the same color.
  • Make sure that the elements of Virgilio and Libero portals (logo and search field in the white area) are clearly visible with proper contrast and readability. The portal elements are included in the PSD template by way of example, but should not be included in the creativity.
  • Creativities can accommodate a call to action button by the maximum size of 120×40 px.
  • Any logo displayed under the search field must be smaller than Libero and Virgilo logos.
  • The subjects of creativities should not occupy the area of ​​20 pixels below the search field and above the navigation menu, and the area of at least 60 pixels around the search button (highlighted grey area in the PSD template).
  • Create a gradient along the edge of creativities with the same color code of the background (code to be indicated to Italiaonline), in order to obtain a uniform and aesthetically appealing result.
  • Creativities cannot include frames or borders that delineate the boundary.

MPU Specification

Look at the MPU Italiaonline Specifications here: http://www.italiaonline.it/formato-adv/mpu/

Tracking

Creativities can be managed with a unique tracking code or two tracking codes: one for the Wallpaper-Special Brand Header and one for the MPU. In both cases, specify in the mail if tracking codes are one or two and which creativity you want it to be associated with.

Documentation

App Interstitial Store Locator

App Interstitial Store Locator

App Intestitial Video

App Intestitial Video

Billboard

Billboard

Billboard Deluxe

Billboard Deluxe

Brand Header

Brand Header

Brand Header Mobile

Brand Header Mobile

Brand Lift

Brand Lift

Bumper ads

Bumper ads

Companion

Companion

Companion Mail

Companion Mail

Companion Masthead Mobile

Companion Masthead Mobile

Companion Maxi

Companion Maxi

Companion Maxi Third Parties

Companion Maxi Third Parties

Companion Parallax

Companion Parallax

Companion Superleaderboard

Companion Superleaderboard

Companion Third Parties

Companion Third Parties

Cover+Native

Cover+Native

CPC Perf Multisize – IOL

CPC Perf Multisize – IOL

CPC Perf Quantum Crossdevice

CPC Perf Quantum Crossdevice

Crispy Skin

Crispy Skin

Cube

Cube

DEM

DEM

DEM Retargeting

DEM Retargeting

Dominator

Dominator

Full Domination

Full Domination

Full Domination Crispy Skin

Full Domination Crispy Skin

Full Domination Local

Full Domination Local

Full Domination Maxi Video

Full Domination Maxi Video

Full Domination Third Parties

Full Domination Third Parties

Image Banner

Image Banner

Interstitial

Interstitial

Leaderboard

Leaderboard

Login mail storytelling

Login mail storytelling

Login Mobile

Login Mobile

Login Responsive

Login Responsive

Login Video Responsive

Login Video Responsive

Masthead

Masthead

Masthead Mobile

Masthead Mobile

Masthead Mobile Video

Masthead Mobile Video

Masthead Responsive

Masthead Responsive

Masthead Video

Masthead Video

Maxi

Maxi

Maxi Video

Maxi Video

Mobile Interstitial

Mobile Interstitial

Mobile Leaderboard

Mobile Leaderboard

Mobile MPU

Mobile MPU

MPU

MPU

MPU Dailymotion

MPU Dailymotion

MPU Video

MPU Video

Multisize CPC IOL

Multisize CPC IOL

Native App Click to download

Native App Click to download

Native App Click to site

Native App Click to site

Newsonline Desktop

Newsonline Desktop

Newsonline Mobile

Newsonline Mobile

Obelix

Obelix

Preroll

Preroll

Preroll Dailymotion

Preroll Dailymotion

Preroll Plus

Preroll Plus

Pull Banner

Pull Banner

Pull Banner Store Locator

Pull Banner Store Locator

Quantum formats [EN]

Quantum formats [EN]

Skin

Skin

Skin Third Parties

Skin Third Parties

Slink

Slink

Special Brand Header

Special Brand Header

Sponsored Card

Sponsored Card

Static App Interstitial

Static App Interstitial

Static Parallax

Static Parallax

Sticky Footer

Sticky Footer

Storytelling extended

Storytelling extended

Superleaderboard

Superleaderboard

Swipe

Swipe

Upday Formats

Upday Formats

Vertical Video

Vertical Video

Video Parallax

Video Parallax

Wallpaper Wetransfer

Wallpaper Wetransfer

Welcome Responsive

Welcome Responsive

Wide Dominator

Wide Dominator

Wide Dominator Video

Wide Dominator Video