From February 8 to 10, Italiaonline participated in BIT Milan 2025, the prestigious international tourism fair, with SiViaggia, the go-to portal for the world of travel and tourism.
The event represented an important meeting opportunity for the SiViaggia team, the iOL Advertising sales house, and a very wide and diverse audience. In particular, Sunday, February 9, saw strong visitor engagement, while Monday, February 10, and Tuesday, February 11, were dedicated to industry professionals, with numerous networking and discussion opportunities. The most significant moments of the event were collected in the dedicated Editorial Special, offering an in-depth look at the trends and prospects of the tourism market.
In addition to its presence with its own stand, SiViaggia promoted a high-profile insight session with the round table “Viaggiare non ha prezzo” (Travel is priceless). The event saw the participation of industry experts such as Fabrizio Quattrini (Compass), Cristina Proserpio (Fare Cultura), Ludovica Casellati, and Marco Orlandi (Bluvacanze), along with our editorial manager Barbara Del Pio, recording a sold-out crowd and offering a stimulating discussion on the prospects of tourism in Italy.
This success confirms once again Italiaonline‘s strategy of actively monitoring the market, strengthening the networking and visibility of SiViaggia through high-value on-the-ground experiences.
See you at the next event!