Parallax Video
The Parallax Video format consists of 1 creative and 1 video. It is managed in Redirect by a Third Party.
All creatives in redirect, including tracking pixels, must be provided in https. Any NON https materials will be excluded from the delivery.
Send the creatives by email to advops@italiaonline.it and the Italiaonline Sales Account, at least 3 working days before publication. In the subject of the email, indicate the order ID and description (Ex: LB_012345 – Advertiser name Product name Month / Year); in the absence of the order ID, indicate the description (see details in the creativity policy).
Specifications
| Format |
JPG, PNG |
| Size |
320×480 px |
| Maximum weight |
100 KB |
| Redirect |
Mandatory: the format is delivered by third-parties |
Video specifications
| Format |
Video: mp4 in 16:9 |
| Video duration |
Max 30 seconds |
| Video maximum weight |
5 Mb |
| Redirect |
Mandatory: the format is delivered by third-parties |
Link and tracking
Link
URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).
Tracking – Click count
Optional: provide a click command that tracks the landing page as indicated by the third party service used.
Tracking – Impression count
Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).
