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DEM Retargeting

italian specs

DEM Retargeting can be sent only in HTML format.
Send creativities by email to, with reference to Italiaonline Sales Account in copy, at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

Available on

Libero Mail, Virgilio Mail

Retargeting Technology

Retargeting technology offers the ability to send DEM to users who have visited an advertiser’s website and left before doing a conversion (e.g. lead, purchase).

General information

Redirect Not allowed
Object Plain text, maximum 45 characters long including spaces.
Sender Please provide an alternate alias for the sender, maximum length of 25 characters including spaces, which identifies the advertisement and/or the brand advertiser

HTML DEM specifications

Format A *.html or *.htm file (not supported dynamic formats such as .asp, .net, .php, etc.) containing the text of the DEM and including any tracking codes.
Images (mandatory) The images in JPG, GIF, PNG format must be recalled directly in HTML with absolute path in secure protocol (https)
Maximum weight HTML + images 100 KB
CSS (stylesheets) The use of CSS is not allowed due to security policies: the webmail changes styles or automatically ignores CSS.
Inline styles It’s possible to use inline styles within individual HTML elements.
Recommended background We recommend the use of white background even if it’s possible to use the HTML colored background.
TAG not allowed striped_HTML_tag=3D | ilayer…/ilayer | iframe…/iframe | script…/script | app=…/app | sound…/sound | bsound…/bsound | frameset…/frameset | frame…/frame | base…/base | embed…/embed | javascript | bgsound…/bgsound | form…/form

Link and tracking


Links must always be included in HTML files, and have a maximum length of 255 characters. All links must be made up of a domain (eg: …) or a click command equivalent: no IP address (eg http: //123.156.789 …).

Tracking – Click count

Optional: it must always be included in the HTML.

Tracking – Impression count

Optional, in the case must always be included in the HTML.

See all ADV formats