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DEM Performance

italian specs

DEM Italiaonline (Libero or Virgilio) can be sent in 2 formatsHTML  and GIF/JPG format.
All the creativities, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to traffico@adv.italiaonline.it, with reference to Italiaonline Sales Account in copy, at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

TEMPLATE DEM

Available On

Libero Mail, Virgilio Mail, DB Esterni

Process

  1. When the brief is received it will be necessary to indicate, by writing to traffico@adv.italiaonline.it and postsales@italiaonline.it, the destination url/landing page of the DEM.
  2. Once the destination url/landing page has been processed, the pixel script will be provided to be inserted in the customer’s thankyoupage.
  3. Within 5 days of sending, the customer will provide the dem material in html and the tracking to be associated in a .txt file or in the body of the email in the thread dedicated to traffico@adv.italiaonline.it.

General information

Redirect Not allowed
Object Plain text, maximum 45 characters long including spaces.
Sender The sender of the email will be “IOL for AliasFornito” for the DEM sent on a DB owned by Italiaonline. It will not be possible to send the email with the sender exclusively “AliasFornito” without IOL. Provide an Alias with a maximum length of 25 characters including spaces, in lower case, which identifies the advertising message and/or the brand advertiser.
* For DEM sent on External DB, it will not be possible to send the email with the sender “DB name for AliasFornito”. In this case the sender will be exclusively “AliasFornito”

HTML DEM specifications

Format A *.html or *.htm file (not supported dynamic formats such as .asp, .net, .php, etc.) containing the text of the DEM and including any tracking codes.
Images (mandatory) The images in JPG, GIF, PNG format must be recalled directly in HTML with absolute path in secure protocol (https)
Maximum weight HTML + images 100 KB
CSS (stylesheets) The use of CSS is not allowed due to security policies: the webmail changes styles or automatically ignores CSS.
Inline styles It’s possible to use inline styles within individual HTML elements.
Recommended background We recommend the use of white background even if it’s possible to use the HTML colored background.
TAG not allowed striped_HTML_tag=3D | ilayer…/ilayer | iframe…/iframe | script…/script | app=…/app | sound…/sound | bsound…/bsound | frameset…/frameset | frame…/frame | base…/base | embed…/embed | javascript | bgsound…/bgsound | form…/form

GIF/JPG DEM specifications

File format GIF, JPG
Number of images Send just 1 image (multiple images not allowed).
Maximum weight 100 KB
Maximum size Width 600 px (recommended 400/450 px)
Link The tracking or landing page present within the DEM must necessarily be unique, repeated in each image or CTA that you want to make clickable. If it is necessary, for legal purposes, to insert a disclaimer at the end of the creativity, the only accepted link will be the one used in the various linkable parts within the HTML. If the communication contains further links (see generic sites, company data, etc.) they will be allowed only in textual form.

Images linked to social media are NOT allowed.

Any path present in the html code must be in https.

Link and tracking

Link

Links must always be included in HTML files, and have a maximum length of 255 characters. All links must be made up of a domain (eg: http://adv.italiaonline.it …) or a click command equivalent: no IP address (eg http: //123.156.789 …).

Tracking – Click count

Optional: it must always be included in the HTML. In case of DEM to the CPC, the count of the final click will be communicated to the customer 7 days after sending, through the official report signed and accredited by ContactLab provider. The report will contain information related to the shipment (Mail sent, Mail delivered, Click, Openings), and a specific detail of the clicks on the links in the DEM. For a correct count of clicks and impressions, must be replaced the anti-caching parameter  [timestamp] with distinctive Italiaonline primary key <%${ecm:random(1,1000000000)}%>    ecm:process=”false”.
Ex: <IMG SRC=”https://…….;ord=<%${ecm:random(1, 1000000000)}%>;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755}?” BORDER=”0″ HEIGHT=”1″ WIDTH=”1″ ALT=”Advertisement” ecm:process=”false”/>

Tracking – Impression count

Optional, in the case must always be included in the HTML. In the specific case of DEM to the CPC, to have a correct count of clicks and impressions, it is necessary to replace the anti-caching parameter with distinctive Italiaonline primary key <%${ecm:random(1,1000000000)}%>    ecm:process=”false”.
Ex: <IMG SRC=”https://…….;ord=<%${ecm:random(1, 1000000000)}%>;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755}?” BORDER=”0″ HEIGHT=”1″ WIDTH=”1″ ALT=”Advertisement” ecm:process=”false”/>

Optimization and visualization

DEM sent by Italiaonline are optimized for proper viewing on webmails (@Libero.it and @Virgilio.it) with Internet Explorer 7 or higher versions, or via the main e-mail clients.

Documentation

CREATIVITY POLICY
See all ADV formats