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Cover+Native

italian specs

The format Cover+Native, delivered by Italiaonline, is made up of 2 formats, Cover and Native 3BMeteo.
You can not use the phone number with Click to Call functionality.
All redirect creatives, including tracking pixels, must be provided in https. Any material NOT https will be excluded from delivery.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

JPG
PSD
Example

Available On

3Bmeteo

Winter Static Cover Specifications (1st November – 31st March)

Number of images 6
Meteorological conditions Rain, snow, thunderstorm, fog, cloudy, sun
Image format Static: GIF, JPEG
Image size 720×720 px (read the enclosed documentation)
Image weight 75 kb
Redirect No, the format is managed directly by Italiaonline

Winter Animated Cover Specifications (1st November – 31st March)

Number of images 6
Meteorological conditions Rain, snow, thunderstorm, fog, cloudy, sun
Image format Animated: GIF
Image size 720×720 px (read the enclosed documentation)
Image weight 150 kb
Redirect No, the format is managed directly by Italiaonline

Summer Static Cover Specifications (1st April – 31st October)

Number of images 4
Meteorological conditions Rain, thunderstorm, cloudy, sun
Image format Static: GIF, JPEG
Image size 720×720 px (read the enclosed documentation)
Image weight 75 kb
Redirect No, the format is managed directly by Italiaonline

Summer Dinamic Cover Specifications (1st April – 31st October)

Number of images 4
Meteorological conditions Rain, thunderstorm, cloudy, sun
Image format Animated: GIF
Image size 720×720 px (read the enclosed documentation)
Image weight 150 kb
Redirect No, the format is managed directly by Italiaonline

Cover creativities instructions

Cover is a weather target format for which it’s necessary to provide 6 creatives in Winter (1st November – 31st March) and 4 creativities in Summer (1st April – 31st October), each of one customized for a single weather condition.
Images must be produced in compliance with the visible instructions you can download pressing the TEMPLATE and EXAMPLE buttons under the Format Image on the left of the description of the format.

Native 3B Meteo Specifications

Image format GIF, JPEG
Image size 224×128 px
Image weight 25k
Title Max 20 characters
Description 70-90 characters ( spaces included )
Call to action Max 20 charatcters ( Not Click to Call )

Native creativities instructions

For the Native format the client can be decided to give us only one creativity or 6 creativities for each meteorological condition

Link and tracking

Link

URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Link (only Dynamic)

The URL should not be entered or changed in creativity.

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).

Documentation

CREATIVITY POLICY
See all ADV formats