From in-store visibility to digital activation and CRM, iOL Advertising brings brands into an integrated ecosystem that engages consumers before, during and after the purchase, turning every touchpoint into a communication opportunity. Maximum visibility at the point of sale with media solutions that reach consumers at key moments along their purchase journey. Digital Signage Radio In-Store Custom On-Field Activations Display formats across the network’s main digital touchpoints, reaching consumers during the planning and information stage of their purchase journey. Websites Apps Digital Flyers Direct messages to loyalty customers through the network’s CRM channels: personalized content, dedicated offers and measurable calls to action. DEM to profiled loyalty customers SMS and push notifications Custom cluster activation Together with Selex Commercial Group — Italy’s leading mass retail player, operating through a nationwide network of retail brands — we combine the strength of the digital world with that of retail. A partnership that brings together reach, proprietary data and technology, delivering a level of coverage and data depth that no other competitor can offer in Italy. More than one in two Italian households shops at Selex Group supermarkets Advertising campaigns across our premium inventory, targeted using retail data from our partners and iOL Advertising’s first-party data: an ecosystem of data that no one else can combine in Italy. This is the Off-Site side of iOL Advertising’s Retail Media solution. Media planning based on audience segments built from transactional data on supermarket purchases, progressively aggregated by our Retail partners (Selex and ReStore). Media planning based on audience segments created by combining data from the brand, our retail partners and iOL Advertising, supporting different use cases (inclusion, exclusion, lookalike). Research designed to uncover insights into purchase behaviors and interests, derived from our retail partners’ datasets. Thanks to our partnerships with leading Italian mass retail players — including ReStore and Selex — we can create audience segments and target advertising campaigns based on data about consumers’ preferences and purchasing habits across the mass retail sector. Choose from a wide range of predefined audiences, or let us build custom audiences based on your specific needs. By combining three sets of first-party data — those available to iOL Advertising, our retail partners and the brand itself — we can target advertising campaigns that truly reach the most relevant audience for each brand. And the full potential of this data comes to life in our Data Clean Room, a protected and secure environment designed to safeguard the privacy of both brands and consumers. Gain insights into purchase behaviors and interests derived from our retail partners’ datasets, giving you an increasingly detailed understanding of consumers and enabling more precise campaign planning across specific audience segments. Socio-demographic and geographic profile Purchase frequency Categories and products purchased Related products Once your Retail Media campaigns have run, you can also measure their real-world impact through sell-out data, by monitoring purchase receipts. You’ll gain visibility into Sales Uplift, which measures the conversion rate of advertising campaigns into actual purchases, as well as your sell-out performance compared with competitors. iOL Advertising offers brands a Retail Media ecosystem unlike any other in Italy, combining nationwide reach, digital and physical channels, proprietary data and measurement of campaign impact on sales. Achieve unparalleled nationwide coverage across the Italian retail landscape. Adopt an integrated solution that connects in-store, online and CRM touchpoints within a single strategy. Turn data into value with a proprietary data asset that makes campaigns more relevant, precise and measurable. Go beyond standard metrics: we measure the real impact of campaigns through dedicated analyses, uncovering insights into sales performance. Send us your request and we’ll get back to you soon. Retail Media
Where advertising and retail meet
Choose the most comprehensive Retail Media solution in the Italian market: we combine On-Site activation across the physical and digital touchpoints of our retail partners with Off-Site profiling, built by combining online purchase data with consumer data from physical stores.
Retail Media On-Site
An integrated offer across three strategic assets
In-Store
Digital On-Site
CRM
Winning partnership
iOL Advertising & Selex
Source: Internal Data, 2025.
Retail Media Off-Site
Planning and Insights
Retail Audience
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Audience Match
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Deep Insights
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RETAIL AUDIENCE
Targeting preferences and shopping habits
AUDIENCE MATCH
Data merging for hyper-relevant targeting
DEEP INSIGHTS
Know your consumers, win them over.
Activation
POST-CAMPAIGN ANALYSIS
Real impact: Sales Uplift and Sell-out
OUR ADVANTAGES
Retail Media: why choose iOL Advertising.
Reach
Omnichannel
1st Party Data
Measurable Results
Explore our Retail Media AD formats
See all AD formats available in iOL Advertising’s Retail Media offer, with complete technical specifications.
Interested in our Retail Media solution?