From October 8th to 10th Italiaonline and SiViaggia participated again at the TTG Travel Experience, the international tourism event that brings together the industry’s players, confirming its strategic role in the travel sector.
For three days, the Italiaonline Publishing and Advertising team welcomed visitors to the stand, presenting the most effective digital solutions for promoting brands and destinations and interviewing industry companies to discuss trends and innovations.
On October 9th, the discussion “Every Trip is an Experience,” hosted by Barbara Del Pio (Italiaonline) and Matteo Lefebvre (Hopscotch), was a resounding success. During the meeting, the new Travellyze research, conducted by SiViaggia and Hopscotch Italy, was presented. The research analyzes the role of experiences as a key factor in travel choices: what inspires tourists, what they search for, how they plan, and how much they invest.
And as per tradition, the iconic SiViaggia Monopoly providing moments of entertainment and engagement.
The TTG confirms its strategic stage for SiViaggia as a strategic partner for targeted, high-impact advertising campaigns.