Italiaonline – through IOL Advertising, the first digital advertising agency in Italy – has signed an agreement with Newsmondo.it, a newspaper and editorial project of Delta Pictures, for the exclusive collection of advertising space on the site. The occasion for the announcement is the launch of the new Newsmondo.it website, which also includes a rethinking of the advertising spaces in line with the editorial offer.
Newsmondo.it, created in 2014, is aimed at a wide audience, with particular attention to Generation Z, focusing on the production of video-news with in-depth analysis, exclusive investigations and analysis. The editorial line privileges the world of finance, savings, international economy and Italian excellence (protagonists and companies), presenting these topics in a language that is accessible and comprehensible to all. The constantly updated proprietary social channels guarantee high rates of engagement. The editorial staff of Newsmondo.it is characterised by a strong female presence. The editor-in-chief is Simonetta Aglietta; the editorial director is Alessandro Plateroti; columnist: Claudio Brachino.
The advertising offer includes, in addition to standard formats, pre-roll through the video widget, the possibility of brand-oriented creativity from Interstitial and Domination in SOV.
“The relaunch of Newsmondo.it marks an important new step in the development of IOL Advertising’s offer. This editorial title, which is digital native, manages to best combine high-profile signatures with content capable of effectively engaging Generation Z for editorial figures and original video production. A publisher that allows us to confirm that the common denominator of the IOL Advertising system is a positioning of recognised editorial quality. In addition, the important pool of Newsmondo.it and its channels adds up and strengthens with that of the Italiaonline system, to which it adds a well-balanced audience in terms of gender and professionalism,” said Luca Paglicci, Third Party Director of IOL Advertising.
Nicola Burgay, Sole Director of Delta Pictures comments: ‘Our collaboration with the advertising agency IOL Advertising represents a milestone in the growth of our network. Joining IOL Advertising is a source of great satisfaction and a winning strategy for both parties involved, based on the solidity and long-term vision of our project. Right from the start we were aligned with the common vision of publishing a quality newspaper that will benefit from exclusive advertising planning on the Italiaonline network.”
“We are enthusiastic about the consolidation of the collaboration between Newsmondo.it and IOL Advertising,” says Simonetta Aglietta, Editor-in-Chief of Newsmondo.it, “which, through integration into the IOL Advertising system, is enhancing not only our numbers, but also the editorial quality we offer. The involvement of Alessandro Plateroti, Newsmondo.it’s new Editor-in-Chief from September 2023, and Claudio Brachino, a columnist of recognised expertise, has helped to consolidate our mission, publishing high-quality content and leading editorial insights. In addition, we are pleased to announce the recent restyling of the site: the new graphic design represents an ongoing commitment to innovation and improving the site’s usability’.