Italiaonline Academy - Corporate

Italiaonline Academy

Italiaonline Academy

Online training for our customers and our people

When talking about business strategy one cannot ignore the digital transformation taking place, how vital it is to have people who know the dynamics and tools of the digital world within one’s own company.

Italiaonline Academy bases its strength on the concept of lifelong learning, (the constant updating of one’s own skills) which allows, through targeted training courses, to remain competitive in the labour market.

From online sales to the promotion of your product or service on different digital platforms, the online world is always on the move and only those who access training courses to update and improve their skills can make the most of the opportunities that digital can offer.

Italiaonline’s first corporate university (today Italiaonline Academy) was founded in 2005, from the heritage of knowledge gathered in 80 years of history, with the mission of creating a school of excellence for Italian SMEs and the people of the company.

Originally the Academy had a dual purpose:

  • enhance the effectiveness of the sales actions of the sales network and at the same time develop the skills of the company organisation.
  • Position itself as a school of excellence in advertising communication for Italian SMEs.

Since its inception, it has been an important lever for corporate change and innovation.

Today the Italiaonline Academy continues to contribute to the achievement of Italiaonline’s business objectives and to create value, playing a fundamental role in various business areas:

  • serving the training needs of the entire company population
  • providing training to our customers
  • promoting events in the area that tell the company and its products/services;
  • by carrying on the culture of change;
  • supporting suppliers and agents in the territory with training courses aimed at customer care and professional updating;

The Academy produces value:

    • opening up to the university world:
      • to draw on expertise
      • to bring students closer to the world of work and recruit.
    • Taking care of the social
    • Using internal resources and knowledge/skills to do knowledge sharing, motivating and rewarding people.

Technological and digital evolution is constantly evolving: the training of those who work in the company is fundamental to have people ready to face the challenges of the future, preserving all the experience of the past.

Through the collaboration with our business partners, including Google, Facebook and Alibaba.com, Italiaonline Academy offers the general public of Italian SMEs the possibility to follow courses oriented to the digital revolution through dedicated webinars:

From Digital Marketing to the study of Customer Experience and how to create an effective ecommerce strategy to reach potential customers around the world.

From the analysis of how a sales platform also becomes an online communication tool to support the whole sales part, to how SEO becomes an essential part in the creation of content and support to communication and sales activities.

All the digital promotion tools are analyzed, which activities are fundamental to better communicate their products and on which platforms to better target the different commercial communications.

The key to true Change Management is the development of technical skills through training by professionals and experts in the field, which help to understand how to activate digital change within the company.

Find out which courses are active and participate in the digital revolution too:

Italiaonline & Google:

An online event to deepen, in collaboration with Google, the best and latest digital communication strategies.

Discover all the opportunities offered by appointments that will occur in the new seasonality for make the best decisions for your business.

An important appointment, in which you will understand how the buying habits of Italian consumers are evolving, which tools to choose to communicate your brand and stimulate customers in an engaging way through a targeted communication strategy.

There will be two leading figures in the Italian digital landscape: Cristina Fabi, Agency Development Manager of Google and Antonella Fanuzzi, Marketing Director, Web & Business Solutions of Italiaonline, who will answer all your questions at the end of their speech to help you to identify the best strategies to grow your business.

WEBINAR:

BUSINESS SEASONS: the best digital communication strategies to support SMEs
2nd October 2020 11:00 to 12:30[Completed]

New appointments will be available shortly. Stay tuned!

 

Italiaonline & Facebook:

An online event to deepen, in collaboration with Facebook, the latest digital communication strategies to orient yourself with confidence and make the best decisions for your business.

An important appointment, in which you will understand how the habits of Italian consumers are changing and which tools to choose to communicate your brand in an engaging way through a targeted video strategy and social advertising campaigns.

There will be two leading figures on the Italian digital scene:

Valentina De Nicola, Head of eCommerce on Facebook and Antonella Fanuzzi Marketing Director, Web & Business Solutions di Italiaonline, that at the end of their intervention will answer all the questions to help you identify the best strategies to grow your business.

WEBINAR:

Digital video communication: from production to strategy
July 22nd 2020 11:00 to 12:30[Completed]

New appointments will be available shortly. Stay tuned!

Italiaonline & Alibaba.com:

Alibaba Export Summit
Made in Italy in the world

A free webinar offered by Alibaba.com, to learn more about the latest business strategies to promote the export of the Made in Italy by Italian SMEs in a completely digital way.

An important appointment, where you can discover the unique opportunities offered by the possibility of having an international showcase for your products, which counts 18 million buyers in more than 190 countries around the world.

Some of the Italian companies that have been operating the longest and most successful way on the Alibaba.com platform, will talk about their experience, and what factors have determined their success.

Alibaba’s senior management will be present and will present the 2020 projects and initiatives supporting Italian companies on the platform.

It will be possible to ask questions and request clarification live.

WEBINAR:

June 23rd 2020 15:00 to 16:30[Completed]

WEBINAR Consodata:

Changes in post Covid consumption styles

An online event to discover the new habits of your target audience, to optimize your presence on the territory and evaluate the potential of your network at 18 months.

MAKE YOUR BUSINESS MORE EFFECTIVE!

June 25th 2020 09:15 to 10:15[Completed]

Italiaonline & Facebook:

An online event to deepen, in collaboration with Facebook, the latest digital communication strategies to orient yourself with confidence and make the best decisions for your business.

An important appointment, in which you will understand how the habits of Italian consumers and in the world have changed, how companies in other countries have moved and how Italian SMEs must act during this particular moment.

There will be two leading figures on the Italian digital scene:

Valentina De Nicola, Head of eCommerce on Facebook and Antonella Fanuzzi Marketing Director Business & Public Administration di Italiaonline, that at the end of their intervention will answer all the questions to help you identify the best strategies to grow your business.

WEBINAR:

How to get back together – grow up your business through ecommerce
June 17th 2020 14:30 to 16:00[Completed]

How to get back together – focus on the world of food and beauty&fitness
May 5th 2020 15:00 to 16:30[Completed]

How to get back together – focus on the retail and ecommerce world
May 4th 2020 14:30 to 16:00[Completed]

Let’s restart together online
April 28th 2020 15:00 to 16:30[Completed]

New appointments will be available shortly. Stay tuned!

 

WEBINAR Camera di commercio Milano Monza Brianza Lodi:

Digital to grow
Market trends, the unique opportunities offered by digital in Italy and how to move from strategy to action to maximize results to support the business. A detailed analysis of all the tools that digital offers to businesses today, from micro to large companies. With an eye on social and search and all the kpis to monitor to measure whether the strategy put in place is effective or not.

9th June 2020 09:30 to 10:30
Speaker: Antonella Fanuzzi Web and business solutions director, Italiaonline[Completed]

Italiaonline & Google:

An online event to deepen, in collaboration with Google, the best and latest digital communication strategies.

An important appointment to discover, market trends, the unique opportunities offered by digital in Italy and how to move from strategy to action to maximize results to support the business.

There will be two leading figures in the Italian digital landscape: Cristina Fabi, Agency Development Manager of Google and Antonella Fanuzzi, Marketing Director Business & Public Administration of Italiaonline, who will answer all your questions at the end of their speech to help you to identify the best strategies to grow your business.

WEBINAR:

Digital strategies and ecommerce opportunities for a successful restart
28th may 2020 15:00 to 16:30[Completed]

Opportunities for SMEs arising from new consumer needs
May 12th 2020
15:00 to 16:30[Completed]

New appointments will be available shortly. Stay tuned!

Milano Digital Week:

Milano Digital Week is going back in May, the important event organized by the city of Milan and dedicated to the digital world.As Italiaonline we will be active actors with our workshops in a completely online way version.

WEBINAR:

SMEs and PA, the future is digital
Speaker: Antonella Fanuzzi
Marketing business & Public administration director, Italiaonline
26th May 2020 11:00 to 12:30[Completed]

People ID, the importance of first part data
Speaker: Carmine Laltrelli
Programmatic advertising director, Italiaonline
27th May 2020 11:00 to 12:30[Completed]

Data usage: from method to Cambridge Analytica case
Speakers: Francesca Reich
CEO Consodata and Ruggero Colombo Data analysis & products development officer, Consodata
27th May 2020 15:00 to 16:30[Completed]

Italiaonline & Alibaba.com:

An online event to deepen, in collaboration with Alibaba.com, the latest business strategies to promote the export of Made in Italy by Italian SMEs in a completely digital way.

An important appointment, where you can discover the unique opportunities offered by the possibility of having an international showcase for your products, which has 18 million buyers in more than 190 countries around the world.

There will be XXX leading figures in the Italian digital panorama:

Luca Curtarelli, Head of Business Development Alibaba.com Italy and Antonella Fanuzzi Marketing Director Business & Public Administration di Italiaonline, that at the end of their intervention will answer all your questions to help you identify the best strategies to grow your business.

WEBINAR:

Export your products online
19th may
 2020 15:00 to 16:30[Completed]

Restart your business in the world
April 30th 2020 15:00 to 16:30[Completed]

New appointments will be available shortly. Stay tuned!

How to participate in online events:

Once registered for the event you will receive a confirmation email that will contain all the useful information and the link to the link, you will not have to install any software, the use will be through the browser that you normally use to surf the Internet.