Retail Media We combine consumers’ online (e-commerce) and in-store (loyalty cards) purchase data to run advertising campaigns targeting specific audiences based on actual shopping behaviors. From media planning to research for insights, everything is backed by a unique ecosystem of consumer data that no one else can integrate in the Italian market. This is iOL Advertising’s Retail Media solution. Media planning based on audience segments built from supermarket transactional data progressively aggregated by ReStore. Campaigns targeted using audience segments created by merging brand data with ReStore and iOL Advertising datasets, supporting various use cases (inclusion, exclusion, lookalike modeling). Research projects designed to extract insights into purchase behaviors and interests, derived from ReStore’s rich dataset. Thanks to our partnership with ReStore, we can create audience segments and run campaigns based on consumers’ preferences and purchasing habits in the mass retail (GDO) sector. Choose from a wide range of preconfigured off-the-shelf audiences, or request fully customized audiences tailored to your brand’s needs (subject to feasibility checks). By merging three first-party data sources — those of iOL Advertising, ReStore, and the Brand itself — we enable campaigns that precisely reach the most relevant audience for each brand. All of this happens within a safe, proprietary, and unique environment in Italy: the Italiaonline Data Clean Room. Once Retail Media campaigns have run, we offer full post-campaign analysis based on Sell-out data — that is, actual receipt tracking from purchases. You’ll gain visibility into Sales Uplift, which measures the conversion of ad exposure into real purchases, and see how your Sell-out performance compares to that of your competitors. Gain actionable insights on consumer purchase behaviors and interests from ReStore’s dataset, allowing for more precise campaign planning across targeted audience segments. Socio-demographic and geographic profiles Purchase frequency Product categories and items purchased Cross-category product affinities Send us your request and we’ll get back to you soon. Where advertising and retailing meet
A UNIQUE ECOSYSTEM
Planning and Insights
Retail Audience
Audience Match
Deep Insights
RETAIL AUDIENCE
Targeting preferences and shopping habits
AUDIENCE MATCH
Data merging for hyper-relevant targeting
POST-CAMPAIGN ANALYSIS
Get the real impact: Sales Uplift and Sell-out
DEEP INSIGHTS
Know your consumers, win them over.
Activation
OUR ADVANTAGES
Retail Media: why choose iOL Advertising
PLANNING OPTIONS
Private Deal O&O
Programmatic Guaranteed O&O
Reservation O&O
AVAILABLE FORMATS
High Impact
Display
Video
POST-CAMPAIGN DATA
Sell-out
Explore our Retail Media AD formats
See all AD formats available in iOL Advertising’s Retail Media offer, with complete technical specifications.
Interested in our Retail Media solution?