Italiaonline, Italy’s leading Internet company, launches InGrande, a new service that represents a strategic support in the growth of companies’ business on the Italian territory, and a step forward in Italiaonline’s mission to support large customers, both current and potential, in accelerating their business by providing an effective and concrete digital tool.
The main objective of the product, in fact, is to support the customer’s lead generation strategy, bringing additional leads compared to standard digital campaigns (e.g. Google Ads), and also quality leads. Companies that choose InGrande increase their chances of being seen and chosen because they always appear among the first search results of PagineGialle, PagineBianche and Virgilio, and this helps to intercept real intention-to-buy leads from potential customers who are currently searching for a specific product/service in a well-defined area.
The main objective of the product is to provide support for the customer’s lead generation strategy, bringing additional leads compared to standard digital campaigns (e.g. Google Ads), and also quality leads. Companies that choose InGrande increase their chances of being seen and chosen because they always appear among the first search results of PagineGialle, PagineBianche and Virgilio, and this helps to intercept real intention-to-buy leads from potential customers who are currently searching for a specific product/service in a well-defined area. They are therefore among the most concrete and best profiled leads that can be collected. To achieve this goal, the offer has numerous functionalities, specifically designed to cater for the needs of large customers:
Premium visibility guaranteed
InGrande customers are guaranteed top placement on PagineGialle, PagineBianche and Virgilio listings for all searches made on their brand keywords and main category
Content-rich and customised profile
InGrande customers have a distinctive profile that differentiates their brand from their competitors. In fact, a true showcase is created on Italiaonline’s platforms, enriched with multiple functionalities through which the company can customise the ways in which it can be contacted, integrate the most representative multimedia content of the brand, update promotions, add social feeds, and view the map with all the locations present in the territory.
Single management platform
A key element of the new InGrande offer is simplicity of use, thanks to the new platform that allows customers to autonomously, easily and intuitively access their online showcase to update content and choose whether and which to customise, even for the individual location.
The new contacts generated are then always accessible thanks to a self-service reporting system, whose performance indicators can be consulted both at an aggregate level and by individual location.
“We are thrilled to launch InGrande on the market, which reflects our ongoing commitment to listening and responding to customer needs,” comments Giorgia Camandona, Chief Communications Officer of Italiaonline. “Thanks to its exclusive and effective functionalities, the new offering is a strategic business support for large companies. Working closely with them, we have developed a product to directly address the challenges companies face in an ever-changing digital world. With InGrande, companies can count on a valuable tool for their growth, built with features that offer concrete and measurable results, such as guaranteed premium visibility and quality lead collection. Our goal has always been to make an effective contribution to our customers’ business growth, supporting them as indispensable partners in their digital strategy.”
(NB This is a translation of the Italian press release)