Italiaonline, the first Italian internet company, presents Pianeta Capitani, the new column of astrological forecasts in video entrusted to the star of the horoscopes Antonio Capitani, for the first time in an exclusively web format, which is protagonist with his personal and unmistakable style made of scissors irony, unusual adjectives and daring neologisms.
Weekly forecasts on love, work, money, humor, fortune for the twelve signs of the zodiac, Pianeta Capitani is a candidate to become a regular appointment for all Italians, available every Friday on Virgilio Video and broadcast on all the properties of the group starting from 4 June.
But that’s not all: in addition to weekly appointments, the Pianeta Capitani format includes four special horoscopes during the course of the year, close to ‘key’ moments: the beginning of summer, the “back to school” in September, the New Year and Valentine’s Day. The first of these specials, dedicated to the holiday season, will be online on June 21st, in extended version.
With this new VIP entry, the Italiaonline video library is enriched with an exclusive and original format made unique by the presence of a famous testimonial appreciated by the general public.
The project, with solutions designed ad hoc, becomes part of the galaxy of Italiaonline offers for advertisers. Pre-roll, product-placement, video inserts, plans and ‘custom’ proposals are organized by iOL Advertising.
Antonio Capitani, born in 1959, “Ascending Cancer Capricorn and Moon in Gemini” – as he wishes to clarify – Tuscan of Porto Santo Stefano (GR) but Milanese by adoption, is a journalist, specialized in astrological popularization associated with the most varied sectors of life daily: cooking, travel, fashion, music, cinema, trends. He has edited and conducted columns of horoscopes for TV, radio and newspapers. Among his most significant television experiences to date: La prova del Cuoco, Raiuno, as competition judge and astrologer; Said fact, Raidue, Parodi Live, La7, Astrolove, Real Time. Among the radio experiences, the column of daily horoscopes CapitanimioCapitani on Radio Deejay, Sons of the stars, on Radio Kiss Kiss. He signs the daily horoscopes of the Gazzetta dello Sport and has been the Vanity Fair astrologer for 14 years. He has published for Sperling & Kupfer the astrological guide to the love Astrolove as well as the volume Contro Saturno, as well as several e-books.
A great cook lover, in 2017 he took part in Celebrity Masterchef on Sky.
Planet Captains is his first entirely web experience.
“Jupiter had told me that nice surprises were appropinquandosi in my work – says Antonio Capitani – Said fact: it came the proposal of Italiaonline that I received with great enthusiasm. Because the web world is very much in my ropes. And because I’m a narcissist and I like being in front of a goal. So here I am, happy as an Easter, with weekly horoscopes and special horoscopes in video on the portal most loved by Italians. Ne (pre) we will see some beautiful … “.
“We are happy to have on board a ‘star of the stars’ as Antonio Capitani – explains Massimo Crotti, director of iOL Advertising – this allows us to meet the planning needs of our customers with a fresh, decidedly popular and versatile format. It will allow us to intervene live, during registrations, or post-production to enhance products and services, reaching one of the most coveted targets: that of young spending women, decision makers of the family budget “.
(NB. This is a translation of the Italian press release)