Italiaonline, the first Italian internet company, has signed a partnership with Dailymotion, a leading video player technology and premium content discovery platform. Over the years, Dailymotion has evolved to become a point of reference for premium audiences across the globe, with 21 localized versions of its website and app. In Italy, the platforms registers a video inventory of over 40 million monthly streams and over 3 million unique viewers (comScore).
With this agreement, Italiaonline becomes the digital advertising dealership of Dailymotion exclusively for Italy.
The advertising spaces made available to Dailymotion concern the video formats offered by the advertising agency of Italiaonline iOL Advertising, with particular attention for the development of interactive and graphically advanced formats, such as customized pre-rolls, which can also be used on Virgilio Video, the media center of Italiaonline with a rich library constantly updated.
“Our dealership iOL Advertising is further strengthened with the partnership signed between Italiaonline and Dailymotion, a global brand, known and appreciated – said Andrea Chiapponi, Director of Business Unit Large Account of Italiaonline – For a leading internet company like ours, video can only be increasingly central to our strategy. The important agreement with a partner of the level of Dailymotion is perfectly in line with our policy of quality of contents and brand safety, for which we continue to be chosen every day by more than one Italian surfer in two and to be more than reliable for advertisers “.