Italiaonline, the first Italian Internet Company, has announced that it has signed an agreement with DADA SpA for the acquisition of 100 % of its subsidiary Moqu Adv Srl.
The Moqu group, based in Florence and Dublin, is a digital media company focused on the business of the Performance Advertising. With one of the best team of experts in Italy, Moqu has developed a number of proprietary technologies that allow the optimization of the performance advertising campaigns, in particular those based on the search engines (SEM). In addition, through its Irish subsidiary Moqu ADV Ireland, it has access to leader resources and partnerships on the internet market at a European level. Moqu also owns some of the most historic Italian web brands such as “supereva.com”, “splinder.com” and “sconti.it”. In 2014 The Moqu group generated revenues of approximately € 8.5 million, an EBITDA of approximately € 0.6 million and currently employs about 20 people.
Antonio Converti, Italiaonline’s CEO, commented: “With the acquisition of Moqu we aim to consolidate our leadership in digital advertising, pursuing the announced strategy of growth through acquisitions, which we will carry on in parallel with a constant process of organic growth. With this acquisition, we aim to significantly increase the share of revenues in the “programmatic advertising” segment. It is a market that is growing at double digits and allows for better margins. We want to reach 40% of our revenues from digital advertising in this area”.