MOTORLIFE, FIRST MOTOR PORTAL FOR MONTHLY AND DAILY USERS - Corporate

A new audience success for the (thematic) vertical web channels of Italiaonline: after QuiFinanza, the portal on the world of economics and finance, it’s the turn of MotorLife, the vortal on the automotive and motorcycle world, which became the first editorial web site in the field of motors in terms of users, monthly and daily, in December 2014, with its 1,204,000 unique users per month and 82,000 unique users per day *.

MotorLife offers new editorial contents everyday, always completed by photo galleries and infographics that our users enjoy and appreciate. The site also provides motor lovers and enthusiast with many useful and reliable news, reviews, advices, trivia and special issues from the most important motor shows.

The “how-to” section has become one of the most popular, thanks to suggestions such as how to install snow tires and how to save money with diesel engines.

The news most clicked news in December were those on stamp duty for vintage cars, M.O.T. tests, and the 7 cars that reached the final for the ‘Car of the Year 2015’ title, a prestigious prize recently awarded by the Geneva Motor Show .
Even the MotorLife Facebook profile is very followed by users and the contents that populate the page, including quizzes, rebuses, aphorisms and images, are very shared and commented by fans.

*Source: Audiweb Database, December 2014, internet PC only, internet application included.