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ITALIAONLINE GOES MOBILE: THE LIBERO, VIRGILIO AND VORTAL APPS

Italiaonline is constantly increasing its mobile strategy and, after the launch of new advertising formats ideal for touch screen devices, shows now the new mobile applications dedicated to the portals Libero.it e Virgilio.it and the web magazines DiLei, QuiFinanza, Motorlife and SiViaggia, which have reached quickly great results of audience.
The apps, available for Android and iOS, are another more confortable and immediate way to the contents and services offered by the web properties of the group.

“The development of these new apps is another important step for our mobile strategy and we believe that our users will appreciate even more the chance to reach the contents they look for and follow with more interest, using in the best way their smartphones with a user experience even more satisfying”, ha commentato Gabriele Mirra, Vice President Business Unit Portal at Italiaonline. “The mobile world, we know, is always more important and is a great opportunity that we are ready to ride, adapting our content and service platforms for the best access from every possible device”.

In the details, the apps now available on Google Play Store and Apple Store.
VIRGILIO: the app allows to reach all top news (home and abroad), from politics to news, economy and sports, with specific areas dedicated to football, basketball, F1, MotoGP. Plus weather report and Virgilio Mail.
LIBERO.IT: all the portal contents available in a click, plus Libero Mail and vortals.
DILEI: everything about fashion, beauty, wellness, house, pregnancy: the app of DiLei, the vortal dedicated to women which reached 48 million page views in June (source: Audiweb).
QUIFINANZA: the app for everyone interested in economy to reach all the vortal contents: news, guides, infos and advices about economy and finance.
MOTORLIFE: the app for news, infos, premieres and trends of motor’s world.
SIVIAGGIA: the best way to enter in SiViaggia and its destinations, advices and suggestions to organize a trip wherever we want to go.