The well-established partnership between Samsung and Italiaonline continues. This time under the spotlight there is the newcomer Samsung Galaxy Tab S, the only tablet with ultra-bright display, thanks to its Super AMOLED technology.
On this occasion, the national advertising sales agency of Italiaonline has signed a new project of digital communication, conveyed on the homepage of Libero and Virgiliothrough a multi cross device campaign, optimized for each device: desktops, tablets, smartphones. The concept and graphic design were developed by Italiaonline, in close collaboration with Samsung itself, with Starcom MediaVest Group Media Centre and the techn partner Sizmek.
The project, which was customized to match the client’s needs, consists of an interactive animation created using Flash and HTML5. It is automatically adapted to any device, improving the user experience and making it easier to use.
The animation allows to perceive the full capabilities of the new Super AMOLED display of the Samsung Galaxy S Tab: with its 4 million pixels it plays 94% of the chromatic scale (compared to an average of 73%) and guarantees the quality of image definition.
Samsung and Italiaonline have long collaborated on innovative campaigns that have achieved excellent results in terms of visibility and engagement, developed at the launch of new products or solutions. Among them, the digital communication project for the launch of the innovative energy saving feature of the Galaxy S5, Samsung Galaxy Note 3 and Galaxy Gear.