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Native Brand Stories

italian specs

The Native Brand Stories format delivered in Redirect by third-party services.
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Italiaonline uses Sizmek service. Upload creativity on Sizmek platform, then send confirmation by email to the Sizmek support with with reference to Italiaonline Sales Account in copy,  at least 3 working days before publication. If you prefer to use a different third-party service, provided it is certified by Italiaonline, send tag to and Italiaonline Sales Account (always 3 working days before). In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).


Available On

Libero Home Page, Libero Mail App, Libero Tecnologia, Virgilio Mail App, Virgilio Motori, Virgilio Notizie, Virgilio Sport, QuiFinanza, SiViaggia, Supereva


1. Produce assets


– 320×100 jpg image for collapsed mode, this image requires a CTA for expansion (e.g. “ESPANDI”, “OPEN”).
– 640×960 jpg images for Brand Stories animation, 2 to 4 images recommended.

Video: (if available)

– 640×360 Video MP4, max bitrate 1200kbps, max size 2MB, max duration 15 seconds.

Background: (optional)

– Esadecimal colour to apply on Ad background, it will be shown behind images/video player, default colour is black #000000.

Note: Video content will be shown after Brand Stories animation.

2. Assets delivery, Q&A

Send the Native Brand Stories assets to The creative team will take care of upload the Ad on Sizmek platform.

Link and tracking


URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).



See all ADV formats