On Thursday, January 29, at the IAB MIXX Awards ceremony in Milan (IAB Italia's award program celebrating the year's best digital advertising campaigns), Italiaonline celebrated an exceptional success, winning two projects out of two nominations. The Finish Ultimate Plus campaign won the gold medal in

In a fragmented advertising market where visibility no longer guarantees impact, IAB Italia's "Attention Metrics" White Paper attempts to analyze the evolution of KPIs toward measuring actual attention. In this context, in partnership with Lumen Research, we provided empirical evidence of the effectiveness of our

Nexo Studios expands its FAST offering with two new thematic channels: Christmas Time and Top Serie – Elisa di Rivombrosa. The goal is clear: to offer well-defined content. Christmas Time brings together movies and programs dedicated to the holiday season for the whole family. Top

November in Milan means Intersections, the landmark event by IAB Italia dedicated to marketing, communication, creativity, and technology. Once again this year, Italiaonline was a platinum sponsor, with our logo clearly visible on the badges of thousands of participants. On November 5, we recorded a

In the digital landscape, effective advertising is measured not only in terms of visibility, but above all in the ability to generate attention and real engagement. iOL Advertising, to this end, offers creative solutions designed to create memorable experiences, maximize engagement, and achieve tangible results.

Danone Italia planned a campaign for the medical nutrition brand Nutricia, relying on Fanplayr technology — distributed exclusively by Italiaonline. In just three months, the e-commerce site achieved tangible results: -6% reduction in cart abandonment and +14% in average order value. The strategy was based on

Audicom data for April 2025 celebrate DiLei as the first site in the category of women's digital magazines with monthly 4.5 million Unique Users per month*. Italiaonline's vertical regains its leadership in its ranking, once again underlining its position as the preferred interlocutor for Italian

Massimo Crotti, Italiaonline's advertising sales director, takes stock of achievements and new challenges involving innovation, data, technology, and an international vision, reaffirming the main goal: leading the transformation of digital advertising. In an increasingly competitive and evolving digital advertising landscape, iOL Advertising, Italiaonline's advertising sales

The agreement with QRate Media (an innovative platform specializing in media curation) represents the first step in Italiaonline's commercial expansion plan across European markets through innovative, high-value-added solutions for companies investing in digital campaigns. Indeed, the partnership allows QRate's media curation solutions to be integrated

On the occasion of Programmatic Day, the leading Italian event dedicated to programmatic advertising, Domenico Pascuzzi, Publishing & VAS Director at Italiaonline, explored some of the most relevant themes in digital advertising, highlighting how data, artificial intelligence, and new creative strategies are redefining the industry.