On Thursday, January 29, at the IAB MIXX Awards ceremony in Milan (IAB Italia‘s award program celebrating the year’s best digital advertising campaigns), Italiaonline celebrated an exceptional success, winning two projects out of two nominations.
The Finish Ultimate campaign won the gold medal in the Retail Media category: a video strategy based on real retail and transactional data to strengthen the brand’s positioning in the dishwasher tablet sector.
The winning project reached 2.5 million people for a total of 7.8 million complete views, generated a conversion rate close to 90% across all stages of the funnel, exceeded its target audience by 20%, and more than doubled its return on investment, confirming the effectiveness of its work on audience and creativity.
Domenico Pascuzzi, Director of Marketing, Publishing & Advertising at Italiaonline, accepted the award on stage with the client.
The bronze medal went to the “Some people change cars, some people change everything” campaign, created by Italiaonline’s Web & Communication Solutions business line for Horizon Automotive.
Two important awards that certify how data, strategy, and creativity translate into concrete and measurable results.
WATCH THE CASE STUDY ON THE FINISH ULTIMATE PLUS CAMPAIGN NOMINATION