Italiaonline, Italy’s leading digital company, announces the launch of InRete AI, the new digital marketing platform powered entirely by Artificial Intelligence. Designed to support Italian small and medium-sized enterprises and professionals, InRete AI represents a radical evolution: a single hub capable of guiding every business through the entire sales funnel, from initial visibility to conversion and customer loyalty.
The context is clear: AI is profoundly transforming online purchasing behaviour. Over the last 12 months, web traffic driven by artificial intelligence systems has grown by 73%*, and 44% of consumers say they buy more from companies that offer real-time interactions**. InRete AI was created to democratise access to these technologies, breaking down operational and technical barriers thanks to a simple interface, manageable even from a smartphone, supported by a dedicated consultancy service.
The service offers three key competitive advantages:
• AI-driven Full Funnel support: artificial intelligence intervenes at every stage of the customer acquisition journey, automating processes and freeing up time for the core business.
• Unified hub: a single interface to manage your presence on the Italiaonline network, social media channels and directories, centralising messages, reviews and promotions.
• Total measurability: clear, real-time reporting to monitor return on investment.
Among its most innovative features, InRete AI introduces optimisation for citation on Large Language Models such as ChatGPT, Gemini and Meta AI, enabling SMEs to increase their chances of being cited in LLM responses. A strategic choice: websites and directories structured to be cited correctly by AI generate approximately 2.7 times more leads*.
On the conversion front, the platform autonomously manages interactive chats via AI, responds to messages on Instagram and Facebook, automatically replies to reviews and distributes digital coupons.
All leads flow into an advanced CRM, complete with marketing automation tools for engagement and loyalty campaigns. In the B2B segment, it is also possible to identify and generate new commercial prospects.
There are four scalable modules, one for every need:
1. InRete AI Start — The starter kit to monitor the web and centralise visibility, reviews and contacts.
2. InRete AI Visibilità Top — For highly competitive local markets, with an advanced chatbot integrated across IOL properties and social media.
3. InRete AI Premium — The full-funnel B2C suite to automate the entire conversion process.
4. InRete AI Business — The B2B solution with advanced prospecting and lead generation tools.
The introduction of InRete AI fits seamlessly into the path of innovation and digitalisation undertaken by Italiaonline for the Italian business community. The new platform complements and enhances the strategy already set in motion with the launch of MARiO, the first ‘digital assistant’ based on agent-based artificial intelligence. While MARiO manages the front office and customer relations 24/7, InRete AI becomes the ideal strategic marketing engine, creating a comprehensive and accessible AI ecosystem capable of supporting SMEs at every stage of their lifecycle and business operations.
The launch of InRete AI is accompanied by a refreshed visual identity, built around the official tagline: ‘InReteAI. The intelligence that looks after your business.’
“ “With InRete AI, we are not simply launching a new offering, but we are handing SMEs the keys to a genuine technological solution previously accessible only to large companies,” comments Umberto Poschi, Chief Web and Media Services Officer at Italiaonline. “This tool instantly breaks down the barriers of budget and expertise: we are giving every Italian professional and micro-enterprise the equivalent of an entire in-house marketing department driven by AI. Our goal is to rewrite the rules of competitiveness, leaving entrepreneurs free to do their own work, whilst artificial intelligence grows their business.”
* Source: Duda 2026
** Source: Invesp 2025
NB This is the translation of the Italian press release