In an increasingly complex and competitive digital landscape, simplicity is a strategic advantage. That’s why EasyBid.biz was created. The new platform, based on Nexx360 technology in collaboration with Italiaonline, has officially been presented during the roundtable titled “One Contract. All the demand. Zero Headaches”, held on Thursday, June 12 at the Hotel Manin in Milan.
This project combines Nexx360’s technological innovation with Italiaonline’s commercial strength and market expertise. It aims to drastically reduce the operational complexity and entry barriers for Italian publishers.
EasyBid.biz is a high-performing, concrete solution designed to simplify ad inventory management and maximize monetization. With just one technical integration and one contract, publishers can directly access a large network of qualified demand directly, eliminating the need to manage multiple partners or complex agreements. This leverages Italiaonline’s extensive programmatic experience. The result is greater efficiency and more time to focus on content and strategic business development.
The platform is extremely easy to integrate and, thanks to its server-side technology, it neither affects page loading times nor introduces latency, thus ensuring an optimal user experience. Additionally, the system helps to reduce operational costs and streamline technical and commercial management, while guaranteeing timely payments with 30-day settlements.
EasyBid.biz is ideal for those seeking efficiency, transparency, and tangible results.
André Baden Semper, CEO of Nexx360, commented: “With EasyBid.biz we aim to transform the industry by offering publishers access to all demand through a single contract and integration. This eliminates the traditional complexities of multiple agreements and technical issues. It’s a significant step towards a more efficient and transparent ecosystem.”
Carmine Laltrelli, Head of Programmatic & AdTech at Italiaonline, added: “EasyBid.biz was created to meet genuine market need. Publishers are looking for simple and high-performing solutions. Thanks to our partnership with Nexx360 and Italiaonline’s commercial strength, we’re offering a project that combines cutting-edge technology with direct access to demand.”