Italiaonline, Italy’s leading digital company, thanks to its in-house omnichannel digital agency Web & Communication Solutions (W&CS) – dedicated to medium and large-sized non-mediated companies – signs the integrated communication campaign for Horizon Automotive, an innovative player in the long-term rental sector.
The objective of the campaign is to redefine the concept of mobility and long-term rental, going beyond the traditional approach to the car to embrace a way of moving that is more aware, technological, tailored and close to the real needs of private customers, companies and dealers.
Some people change cars. There are those who change everything is the claim around which a storytelling is developed that follows the stories of people who do not just change their car, but transform their approach to it thanks to intelligent and flexible mobility solutions.
The planning includes a mix of channels aimed at both consumer and business audiences: a B2C and B2B print campaign, a radio ad on Spotify, a 15-second TV spot, DOOH and social media. A strategic plan aimed at maximising visibility and engagement.
“This campaign consolidates our relationship with the brand and represents a turning point in Horizon Automotive’s communication: we want to tell a new way of experiencing rental, where technology and transparency translate into a more accessible and personalised experience. We have developed a narrative format that succeeds in making the brand communication synergic on several levels, inspiring anyone who wants something more than a simple car change,” comments Enrico Torlaschi, Chief Web & Communication Solutions Italiaonline.
“Horizon Automotive is synonymous with innovation in the mobility sector. Our goal is to offer a revolutionary rental experience, where transparency, technology and simplicity come together to meet new customer needs. Thanks to the collaboration with Italiaonline, we have created a communication that fully reflects this vision and our commitment to redefining the future of long-term rental,” adds Luca Cantoni, CEO & Founder of Horizon Automotive.
CREDITS
Agency: Web & Communication Solution Italiaonline
Key Account Manager: Alberto Marra
Creative Director: Alberto Rigozzi
Strategy Coordinator: Simone Bertuccio
Senior Project Manager: Matteo Moltoni
Project Manager: Simone Lira
Copywriter: Alice Pirotta
Senior Art director: Valentino Bisi
Art Director: Marco Castellana