The new Italiaonline campaign is on air, a revival of the well-known karaoke jingle, but renewed in content by the creative community KleinRusso. Objective: to support the path of digitization of Italian companies through the promotion “Buy now and pay in spring” that embraces the offer of the most relevant products and services for SMEs, i.e. website, social presence and online advertising.

Italiaonline continues in this way to be close to Italian companies that, due to the continuing health crisis, in these months work at a reduced regime and see consequently very often reduce their turnover. To them, in particular, they want to “open” the doors of online business, with the possibility to activate and enjoy key services and products immediately, but paying in spring. The favorable conditions proposed at this time by Italiaonline are valid on virtually all its offer of products and services for the digitization of SMEs; it is a concrete help for the many micro, small and medium-sized enterprises in our country, which are suffering the greatest repercussions from the current situation.

The format chosen for the commercial – which maintains its fresh and “pop” style – is 15 seconds: short, effective and incisive, which allows the best focus on a simple and important message.

Roberto Giacchi, CEO of Italiaonline, comments: “As partners of Italian SMEs in their digitization process, we believe that today more than ever it is our duty to be even closer to them and to provide them with as many tools as possible to help them overcome this second health and economic emergency. With our support we are really sure that for many companies this period of difficulty can be translated into an opportunity: that of discovering new business opportunities thanks to digital and make that leap in quality that is no longer postponable to remain competitive. This is the right time; ours are the right tools. Taking advantage of them today is the right choice. The campaign just launched has once again the merit of communicating what we offer – but also what we are – in a direct and immediate way”.

The planning of the commercial is done by the Mindshare media center and is so comprehensive:

-TV: the spot will be on air on the Publitalia, Discovery and La7 networks.

-Radio: the spot will be on air on Radio 24 and RDS

-Digital: preoll, native, display, DEM, social and search video formats will be planned

-OOH: video Go Tv format 15″ on the Metro circuit of Milan, Rome, Brescia and Genoa of Class publisher.


Customer: Italiaonline

Chief Communication Officer: Giorgia Camandona

Media planning & creativity: Chiara Magnabosco

Agency: KleinRusso

CEO: Fabrizio Russo

Executive Creative Director: Antonio Fatini

Customer Director: Manuela Bartelli

Strategic planner: Sandro Volpe

Executive account: Valentina Beretta

Music: Federico Landini

Media Center: Mindshare

NB This is a translation of the Italian press release