Italiaonline, the main digital player made in Italy, is taking part in the second edition of Milano Digital Week, the largest Italian event dedicated to education, culture and digital innovation in our country (14-17 March).
The company, which includes, among others, the brands Libero and Virgilio, is the protagonist with 3 workshops of the event promoted by the City of Milan, Department of Digital Transformation and Civic Services.
On Thursday 14 March, from 10:00 to 11:30, Italiaonline opens the doors of its headquarters in Assago (Via del Bosco Rinnovato, 8 – Palazzo U4) to host the workshop Programmatic Advertising. Automation in the world of advertising by Carmine Laltrelli, Monetization stategy and innovatio Director B.U. Large Account of Italiaonline. A meeting dedicated to all those who want to learn or deepen their knowledge of the advertising program. A new way of buying and conceiving advertising spaces, with a logic that is moving from the digital world to offline. (Admission is free subject to availability).
Thursday, March 14, from 11:30 to 13:00, at the Palazzo dei Giureconsulti (Piazza dei Mercanti, 2, Milan), Michelangelo Tursi, Sales Effectiveness Director of Italiaonline, is among the speakers of the conference Digitization: the advantages for businesses, edited by Italiaonline and the Digital Enterprise Point of the Chamber of Commerce of Milan Monza Brianza and Lodi. (Admission is free subject to availability).
At the heart of the meeting are companies and how digital is helping them to grow, to expand their scenarios and business methods. What are the tools to face a path of digitalization and the advantages, not only for companies, but for the country system, whose economic backbone is made up of SMEs.
On Friday 15 March, from 10:00 a.m. to 11:00 a.m., Domenico Pascuzzi, Marketing Director of the B.U. Large Account Italiaonline tackles the theme: How an effective marketing strategy should be. A workshop dedicated to all those who want to launch a product, a brand, a service, a start-up. A journey into the most effective digital marketing strategies, starting from four fixed points to guarantee success (c/o Italiaonline S.p.A., Via del Bosco Rinnovato, 8 – Pal. U4 – Free admission subject to availability).
With its participation in the Milan Digital Week, whose theme this year is ‘Urban Intelligence’ – that is, the multitude of technologies and applications that transform the city, work and human relations, impacting on welfare and services, on public and private life of citizens – Italiaonline confirms its commitment to supporting institutions, companies and people in a process of digitization essential to build and improve the future.
(N.B. This is the translation of the Italian press release)