UPDAY, Samsung’s No. 1 news service in Europe, teams up with Italiaonline, the first Italian internet company, in order to lift up its advertising power in the Italian market. Europe’s biggest news app, preinstalled on Samsung’s smartphones in 16 European countries and integrated on Samsung fridges, tablets and the last generation of Smart TVs, will cooperate in Italy with the leader in the Italian digital advertising market for large accounts and in local marketing services for SMEs, towards Italiaonline’s digital ad agency iOL Advertising, being able to adapt to UPDAY’s native, display and video ads, both for direct and programmatic campaigns.

UPDAY, built and run by Axel Springer, is the first news aggregator that combines machine learning with a journalistic expertise: more than 50 editors select contents for the Top News section of the app, while in My News readers can find news tailored on their personal interests. In Italy, UPDAY provides news from more than 300 trusted media brands, covering a wide variety of content from general news to special interest.

“As the largest Italian internet company, it was natural to find a common language with a partner like UPDAY, forefront in offering news on smartphones, more and more the favorite medium of large audiences,” said Andrea Chiapponi, CCO of Italiaonline’s Large Account business unit. “We will provide UPDAY our services and the wide knowledge of the Italian digital market that only iOL Advertising has”.

“UPDAY offers a highly elaborated user experience through personalized content and non-intrusive ads. This unique approach is highly appreciated by users and advertisers at the same time”, said Aneta Nowobilska, Director Advertising from UPDAY. “Together with Italiaonline we want to extend our position in the Italian advertising market”.

(NB this is a translation of the Italian press release)