Today, Microsoft named Italiaonline as one of a selected group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.

As a Partner to Bing Ads, the world’s number two search advertising provider, Italiaonline will enhance the expertise and service provided to Clients through exclusive access to training, marketing and technology development.

Italiaonline is Italy’s first internet company. Its strategic goal is to strenghten the leadership in the digital advertising market for large accounts and local marketing services. Its mission is the digitization of SMEs, Italy’s real economic backbone, through its offer of products and services such as digital presence (IOL Connect), state of the art websites (IOL Website) and digital marketing (IOL Audience).

“Search advertising, which today is more than 30% of all Italian digital advertising spend*, is a core area of investment for Italiaonline’s Clients – commented Ivan Ranza, Italiaonline’s CCO SME – Italiaonline will now be able to offer its Customers a wider and better offering, increased levels of ROI to its search advertising Clients, all thanks to its partnership with Bing”.

Italiaonline looks forward to expanding their search advertising offering with Bing Ads as it continues to grow globally, with nearly one third PC search market share in the US, 25% in the UK and over 10% in 5 additional markets**.

“We are delighted and excited to have IOL join the Bing Ads Partner Programme. The IOL team is a highly skilled group of digital advertising specialists who provide a quality service to thousands of businesses throughout Italy. These customers will now be able to reach millions of unique searchers on Bing, MSN, Yahoo AOL and other sites powered by Bing”: Nigel Leggatt, Director Partner Sales EMEA.

*Source: Nielsen analysis, 2017

** comScore qSearch, Explicit Core Search (Custom), Sept 2017