Interact, the event par excellence of IAB Europe on digital advertising, this year was held in Milan on 23 and 24 May, organized for the first time in collaboration with IAB Italia.

Disrupt Adapt Reinvent is the claim of the 2018 edition, which has also seen for Italyonline the keynote “The Italian way”, by Andrea Chiapponi, director of the Large Account business unit, who illustrated how Italians have changed with the internet, seen by the observatory of those who were the web pioneers in Italy.

The speech of Andrea Chiapponi analyzed the main stereotypes related to Italy, which were confirmed or denied with the description of the online behavior of Italians from the point of view of the first internet company of our country.

In the end, Chiapponi recalled how Italy is actually “a place to be”, especially in the digital sphere.