Italiaonline, the first Italian internet company, announces a partnership with Salesforce, the number one CRM cloud platform in the world, to manage the turnaround of information systems and processes inherited from the merger with the former SEAT Pagine Gialle. The project includes interventions on a series of processes and information systems originally created for the management of telephone directories and over the years adapted to the management of new digital products.

All commercial processes will be fully digitized and accessible in the cloud thanks to Salesforce, whose CRM systems have been used for some time by Italiaonline for the management of the customers of the advertising agency iOL Advertising. The transition to Salesforce will make a leap in quality both to sales activities and to product delivery, with obvious benefits for SME customers.

The project, based on a 360-degree view of the customer, from its behavior to its needs, provides for the replacement of 120 proprietary applications and the redesign of all commercial processes “from order to delivery”, in the name of the mission Italiaonline of digital guide for Italian companies and with the aim of providing an even more excellent service to its Customers.

Gianluca Pancaccini, Chief Technology Officer of Italiaonline, commented: “Thanks to a partner like Salesforce and a process of developing the solution according to the” agile “paradigm, the turnaround will be possible quickly and with maximum effectiveness. a further collaboration with Salesforce in order to offer similar solutions to our Clients who need a digital change in their business processes “.

“One of the biggest challenges that companies are facing today is to offer their customers the best possible service that guarantees a memorable and highly personalized experience on all channels and in all its aspects”, adds Federico Della Casa, Country Leader of Salesforce Italia. “In this sense, Salesforce will support the first Italian digital company in the necessary alignment of internal processes with a view to digital transformation at 360 degrees. Italiaonline will be able to continue to meet the expectations of its Customers with an increasingly quality service that is increasingly consistent with the brand’s mission and image, at all levels “.